Webvent

The Missing Link: Measuring the Impact of Sales Enablement on Sales Performance

Tuesday, November 14, 2017 1:30pm - 2:30pm EST  
Host: Association for Talent Development
By: Steve Preston, Chief Marketing Officer, Qstream

For many organizations, there’s a persistent gap between sales enablement and selling—one that makes it difficult to connect the influence of training and technology investments to the business results sales leaders care about most. During this webcast, we’ll discuss a new approach for correlating enablement efforts to pipeline in a way that brings sales leadership and sales enablement pros together, aligned to a set of shared metrics, including team capabilities and business outcomes.

In this webcast, you will learn:

  • methods for aligning sales training and development to pipeline criteria
  • the benefits of viewing pipeline risk through a lens of sales rep capabilities
  • key performance indicators for measuring the ongoing impact of pipeline-oriented enablement.
     

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Presenter

Steve Preston
Steve Preston

Chief Marketing Officer, Qstream

Steve Preston leads Qstream’s worldwide marketing strategy and operations, bringing with him experience spanning global software enterprise organizations and high-growth startups. Named one of the 100 Most Influential B2B Tech Marketers in North America by Hot Topics, he built a global marketing operation at Anaqua and drove record-breaking growth at Everbridge. Steve also held senior leadership roles at RSA, Documentum, and Rational Software. He holds a BS from Wentworth School of Technology in mechanical engineering.


Sponsors

  • Qstream

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