Impact Instruction Group | Amy Franko


Impact Instruction Group | Amy Franko


As a sales leader, Amy Franko built a successful and lucrative B2B sales career with global tech giants IBM and Lenovo. She then took a 180° pivot into entrepreneurship in 2007, launching a training company, Impact Instruction Group. She knows what it’s like to build a book of business and a Fortune 1000 client base from the bottom up. She has successfully navigated that steep curve, consistently selling 5-to-7 figure engagements with repeat business and loyal clients.

Known for her dynamic style and practical experience, Amy has worked with some of the world’s most recognizable brands. She is one of a few female keynote speakers specializing in sales training and leadership development programs that blend current research, fresh insights, and real-world examples. It’s about intentional action!

Her expertise is widely shared on social networks, and in respected publications such as Selling Power, TD Magazine, Training Industry, Training Magazine, and CLO Magazine. She has been interviewed on numerous high-profile sales and leadership podcasts, and featured in Entrepreneur, Forbes, and O Magazine.

Her upcoming book, The Modern Seller, is an Amazon best seller and was named a Top Sales Book of 2018 by Top Sales World Magazine.


There is no “one size fits all” when it comes to learning and development. Impact Instruction Group works with Fortune 1000 organizations to design and develop blended training solutions that tie directly to your business goals.

What makes Impact Instruction Group different? Our customized process, broad industry experience, and expertise with multiple training delivery methods. Our blended solutions are tailored to your organization’s unique requirements, so your training programs are specific, relevant, and engaging.

Our senior-level instructional designers, eLearning developers, and training consultants have the experience and expertise to support your strategic initiatives like onboarding, product launches, or enterprise-level transformation.

Impact Instruction Group has won the APEX Award of Excellence in the categories of training design and one-of-a-kind education & training publications.


  • The Modern Seller: Win Business and Create Lifetime Value in the New Sales Economy

    Commoditization. The ROI Speedway. Invisible competitors. App-like mindsets. Less loyalty. Decision by committee. The Amazon Effect. RFP, RFP, RFP.

    Welcome to the new sales economy. One that has created a complete evolution in professional selling, and it’s challenging everything about the way sales organizations operate. It’s disruptive. It’s transformational. But with the right sales approach, it’s also full of opportunity to win.

    Are you ready for it?

    The new sales economy requires ​Modern Sellers​. Modern selling is the solution to building life-long clients and creating exponential sales growth, no matter how unpredictable and disruptive the environment.


    As a result of this sales keynote, sales leaders and professionals will be positioned to lead in the new sales economy, win bigger deals at higher margins, and grow clients for life.

    More Information » amyfranko.com/speaking/the-modern-seller

    The Modern Seller: Win Business and Crea...
  • Elevating Relationships for Sales Results

    Your social capital directly impacts the quality of your relationships, your thought leadership, and your sales results.

    We live in a world that is hyper-connected. We’re less than two steps away from a key decision maker, influencer, or industry leader. So why is it that some sales professionals and sales leaders seem to effortlessly open relationship doors, while for others it’s a mighty struggle?

    Two words: Social. Capital.

    Social capital, otherwise known as our networks, is the most valuable currency in the sales profession. It goes beyond hyper-connectivity, into strategic relationships that create mutual reward, results and impact. Research shows that highly-successful organizations and individuals place a high value on social capital. They purposely invest it, knowing it has real benefits to the bottom line of business and life.

    More Information » amyfranko.com/speaking/elevating-relationships

    Elevating Relationships for Sales Result...
  • Becoming a Leader of Impact and Influence

    As a leader, there are countless demands, opportunities, and choices placed before you. You make hundreds of decisions each day, ranging from the subconscious and mundane to the complex and life-changing. Each decision is a drop that creates a ​ripple effect​ on those around you. A ​ripple effect​of results in your organization and beyond.

    No matter your title, your generation, or your background, ​leadership​is a choice. It’s a way of operating in the world that sets you apart. Conversations about impact and legacy often come later in life, as we look back at what we’ve accomplished and contributed. Imagine the results we could create if we instead looked forward — consciously designing our​ripple effect ​of impact and influence.

    How do you gauge if your leadership today will create lasting im...
    More Information » amyfranko.com/speaking/ripple-effect

    Becoming a Leader of Impact and Influenc...
  • Strategic Selling for Professional Services

    Amy Franko works with professional services firms to help them create a higher level of sales success.

    What are some of the business development biggest challenges in professional services? They’re more competitive than ever before. Firms are dealing with commoditization, falling utilization rates, less loyalty in their client base, pressure to deliver faster ROI, and talent drains.

    Selling your expertise is more complex than selling a tangible product because prospects can’t see it, touch it, or demo it. There’s typically a small percentage of the firm, like partners and managing directors, creating new business opportunities. Business development “naturals” at other levels of the firm show promise for the future, but their skills aren’t systematically developed.

    Once a professional reaches a certain title, they’re expected to “just know” how to develop new business and grow existing clients. The reality is...
    More Information » amyfranko.com/training/sales-training

  • Strategic Selling for Insurance Professionals

    No matter if you’re selling for an insurance broker, insurance carrier, or connected to the insurance industry in some way, there’s one common conversation happening. Call it disruption, call it an industry in startup mode, call it what you will – but you can’t call it the same as it was. And you most certainly can’t call it boring.This disruption means that your prospects’ and clients’ behaviors and expectations have changed. As a result, your producers need higher level skills. They need to bring more value and differentiation than ever before.

    Insurance is a professional service — your producers, territory managers, and agents are selling something that’s intangible. An intangible that’s usually only called on in a crisis. That makes it more complex than selling a product that can be seen, touched, and regularly used.

    With Straegic Selling for Insurance Professionals, every producer, agent, or territory man...
    More Information » amyfranko.com/training/sales-training

  • Sales Strategy

    Are you a sales leader or business leader working through sales growth challenges like these?

    Identifying where sales revenue and profit growth are coming from in the next 1-3 years
    Selecting ideal target markets and prospects
    Expanding sales opportunities within your current client base
    Improving success with RFPs, outbound selling, or inbound sales leads
    Staying ahead of the changes shaking up your industry or your clients’ industries
    Determining the strategies, partnerships, and offerings that will win you more (and better) business – and keep your competitors out
    Making sure you have a productive ​sales ​culture, and that your team has the sales skills they need to be successful
    Busting the silos within your organization that slow down​sales growth
    The Sales Strategy Program is your opportunity to step outside of the day-to-day pressures that come with leading your sale...
    More Information » amyfranko.com/training/sales-consulting

  • Next Generation Leadership Development

    Stop for a moment and look into your leadership pipeline. Do you have talent identified and ready to lead in your most critical leadership roles?

    According to Deloitte’s Global Human Capital Trends report, 60% of HR and business leaders worldwide cited the ability to create a leadership development programs for millennials as an area of weakness.

    Tens of thousands of baby boomers retire every day, yet their successors are rarely being groomed. In fact, 63% of millennials feel their ​leadership ​skills are not being developed. Not only does that result in unprepared future leaders, it also results in costly turnover: nearly three-quarters of those millennial employees want to leave their job within two years.

    Cultivating your next-generation leaders is crucial to forging long-term success. Amy Franko has designed and created ‹leadership development programs for some of...
    More Information » amyfranko.com/training/leadership-development

  • Impact Instruction Group: Blended Learning Designed with Your Success in Mind

    Impact Instruction Group’s blended learning solutions are customized to support needs across the enterprise, including onboarding, applications and processes, product launches, and transformation initiatives.

    The approach we take with each client is matched to your business requirements. Our methodology combines delivery methods that best fit your environment. This includes curriculum design, instructor-led classroom training, eLearning, mobile, video, virtual classroom, and performance support.

    Want to learn how you can engage with Impact Instruction Group to elevate your next project? Contact us to get started.

    More Information » impactinstruction.com/our-work

Web Site: amyfranko.com 


  • Impact Instruction Group | Amy Franko
    United States
    Map It »
  • Products8
  • Webcasts3
  • Videos1
  • Last UpdatedDecember 10, 2018 6:10pm EST