M&Ms: Creating a Metrics and Marketing Strategy to Enhance Stakeholder Engagement and Organization Performance

Monday, November 9, 2015 2:00pm - 3:00pm EST  
Host: Association for Talent Development
By: Joshua Craver, The Western Union Company

In this session, we will discuss the importance of creating a reporting strategy to
measure the effectiveness and efficiency of your talent management services. You
will also learn how these metrics are used to create a data-driven marketing strategy
and brand for your talent management or learning team.


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Joshua Craver
Joshua Craver

The Western Union Company

Joshua Craver is a values based and results oriented HR executive. In March of 2012 he joined Western Union as their global HR Chief of Staff. In January 2013, Joshua took on a new role as the Head of Western Union University and VP of Talent Management. Previous to this he lived and worked in India, Mexico and Argentina for over 6 years in various HR leadership roles. Based on these experiences he is well versed in growth markets strategy and execution.

Joshua also worked at the strategy consulting firm Booz Allen Hamilton. Companies that he has consulted within include but are not limited to The World Bank, Georgetown University Hospital, GE, CIBA, Scotia Bank, Qwest, Famers Insurance, Electronic Arts, Citibank, Agilent Technologies, Cigna, DuPont, Nissan, Lowes, Chevron and Cisco. He has also conducted business in over 35 countries. Personally, Joshua enjoys a variety of outdoor activities, home restoration and exploring diverse cultures.

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