When Sales Enablement Fails: Discover the Pitfalls That Can Sabotage Your Program

Tuesday, March 13, 2018 1:30pm - 2:30pm EDT  
Host: Association for Talent Development
By: Steve Preston, Chief Marketing Officer, Qstream

You’re familiar with a to-do list. In this webcast, we’ll tackle your sales enablement don’t-do list, with a look at the common mistakes practitioners make when designing, executing, and measuring their program investments. Our discussion will cover a range of topics, including identifying sales enablement’s unique purpose for your company; building consensus on goals and objectives; navigating the mandate for interlock with contributors in sales leadership, sales operations, and product marketing; and mastering the metrics that matter to your most important KPIs.

In this webcast, you’ll learn:

  • how to strike a balance between scoping and building a successful long-term program while managing short-term expectations
  • best practices for setting specific, measurable program goals that support all constituents
  • the critical metrics for linking sales enablement to desired business outcomes, and growing your budget over time.


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Steve Preston
Steve Preston

Chief Marketing Officer, Qstream

Steve leads Qstream’s worldwide marketing strategy and operations, bringing with him experience spanning global software enterprise organizations and high-growth start-ups. Named one of the 100 Most Influential B2B Tech Marketers in North America by Hot Topics, he built a global marketing operation at Anaqua and drove record-breaking growth at Everbridge. Steve also held senior leadership roles at RSA, Documentum, and Rational Software. He holds a BS from Wentworth School of Technology in mechanical engineering.


  • Qstream

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