• This is currently Inactive, and is not open to the public. Please contact the host for more information.

Take Command of Your Personal Brand

Thursday, March 14, 2019 2:00pm - 3:00pm EDT  
Host: Association for Talent Development
By: Lida Citroën, LIDA360

In this webcast, Lida will provide you with an understanding of your value, strengths, and blind spots that you need to grow your career. Lida will share her unique process for developing a meaningful personal brand, with an emphasis on messaging, networking, online engagement, and body language as key tools for success. You’ll discover examples of professionals who have used personal branding to build meaningful careers.

Following this webcast, you will have a deeper understanding of who you are, what you want in your career, and how to position yourself for career success. You will:

  • Identify your unique value proposition (and brand) as it relates to your internal and external customers.
  • Position yourself as valuable and unique.
  • Identify your target audience clearly (internal and external to the organization).
  • Learn how social media and in-person networking can enhance your reputation.
  • Discover ways to increase your professional value through image, style, and body language techniques.


*This webcast is available for 30-days to those who register, but will not remain on the ATD site thereafter.


Please register above to view this Webcast.


Lida Citroën
Lida Citroën


In her engaging and informative programs, Lida Citroën shares the secrets to building a standout personal brand, giving you the ability drive your career—today and into the future. Lida is a personal branding and reputation management expert who solidifies the identities of executives, military veterans, and leaders around the world. After 20 years in corporate America, Lida launched LIDA360 to help her clients develop, pivot, or repair their brand. Her clients range from high-potential leaders to international thought leaders, executives, and military veterans.

The author of three bestselling books on reputation management, Lida is also known for her powerful TEDx Talk, her impactful instructional courses on LinkedIn Learning, and her presentations and keynote speeches which give audiences the ability to inspire, influence, and impact their target audiences. She has spoken at the National SHRM Conference, and on the media on MSNBC, CBN News, in Fortune magazine, Forbes.com, Woman’s Day magazine, Kiplinger’s Personal Finance, and numerous other outlets.

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