Webvent

Lessons Learned From 30 Years of Entrepreneurial Success

Thursday, May 14, 2015 12:00pm - 1:00pm EDT  
Host: Association for Talent Development
By: Louise Kursmark, Co-founder and Executive Director, Resume Writing Academy and Career Thought Leaders Consortium and Wendy Enelow, Co-founder and Executive Director, Resume Writing Academy and Career Thought Leaders Consortium
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As an entrepreneur, it’s not enough to excel at your profession. You must also be a master of business development, sales, project management, marketing, finance, strategic planning, and all of the other hats that entrepreneurs wear. In this webinar, two entrepreneurs—each in business for more than 30 years—will share proven tips and techniques for building your entrepreneurial venture into a thriving, profitable, and sustainable business.

Learning objectives:

  • Understand the difference between marketing and sales and how to do each effectively.
  • Master the art of managing client relationships to build goodwill and repeat business.
  • Expand your business through products, partnerships, and alliances.
  • Gain control over your finances by understanding pricing, profitability, and money management.
  • Learn to create processes, set boundaries, and operate your business so that it works for you as well as your clients.
     

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Presenters

Louise  Kursmark
Louise Kursmark

Co-founder and Executive Director, Resume Writing Academy and Career Thought Leaders Consortium

Louise Kursmark, co-founder and executive director of Resume Writing Academy and Career Thought Leaders Consortium, also operates a private practice providing executive career services. She has written more than 20 books on resume writing and career management and was the first person worldwide to earn the prestigious master resume writer (MRW) credential. She also serves as director of BlueSteps Executive Career Services, leading a team of career professionals serving members of the premier career site for senior executives. Louise has written hundreds of articles and been quoted in dozens of media stories; she is a frequent presenter to corporate, recruiter, job seeker, and career practitioner audiences. In addition to her MRW credential, Louise has also earned the credentialed career manager, certified professional resume writer, job and career transition coach, and certified employment interview professional designations.


Wendy Enelow
Wendy Enelow

Co-founder and Executive Director, Resume Writing Academy and Career Thought Leaders Consortium

Wendy Enelow is a lifelong entrepreneur in the careers and employment industry. Her most recent ventures include launching the Career Thought Leaders Consortium—a think tank for the now, the new, and the next in careers—and Resume Writing Academy, the preeminent training, certification, and development program for world-class resume writers. In her private practice, she specializes in executive career coaching, executive resume writing, and executive job search. Wendy has authored more than 30 books on topics related to career management and entrepreneurialism. She is frequently quoted in major media, including the New York Times, the Wall Street Journal, Time magazine, and scores of other print and online sources. Her professional designations and distinctions include master resume writer, credentialed career manager, certified professional resume writer, and job and career transition coach.