Bio

With deep roots in Fortune 500 brands and 20+ years leading training under sales & marketing, I build the ecosystems, learning architecture, and creative communication to operationalize sustainable growth for brands poised for profit.

I take an enterprise-wise approach to build integrated training verticals in digital learning, instructor led training, corporate communication, and company-wide events to create a cohesive, sustainable and scaleable learning environment where all delivery methods support one another.

As a content expert I build messaging that is simple, organized and multi-sensory while grounded in ROI and psychology for immersive and sticky experiences.

The same approach is taken to build customer facing marketing and sales projects where each omni-channel branded client journey is results driven, supportive of company wide KPI’s, and constructed to breed brand advocates.

Excellence in multiple content pillars: events, copy, imagery, podcast, activations, gamification, video, live & e-learning to build an experiential story for both internal and external company messaging.

Tactics used:

Copywriting, storyboarding, scriptwriting, micro-learning, certification design, LMS platform implementation, customer journey, way-finding, how to's, video production, presentation design & facilitation, executive coaching, speech coaching, train the trainer programs, international live spokesperson and on-camera public speaking expertise.

Portfolio of Clients include:

ACCO Engineered Systems, StyleRow, Beautycounter, The Honest Company, Anastasia Beverly Hills, MONAT Global, Moon Juice, RoC, L'Anza, Meaningful Beauty, Crepe Erase, TrūAura.

Retailer expertise includes:

Nordstrom, Sephora, Ulta, Walgreens, Independent Salon & Spa, Massage Envy, Macy's, Target

Industry & market sector experience:

AEC industry, Tech, CPG, Beauty, Direct Sales (MLM, Network Marketing), Direct Retail, Brick & Mortar