Dr. Jay Van Bavel is a social neuroscientist at New York University and the author of "The Power of Us: Harnessing Our Shared Identities to Improve Performance, Increase Cooperation, and Promote Social Harmony". Dr. Van Bavel completed his PhD at the University of Toronto before joining NYU as an Associate Professor of Psychology and Neural Science. He has published over 100 academic papers and won several awards for his research on how collective concerns—group identities, moral values, and political beliefs—shape the brain and behavior. Dr. Van Bavel writes a mentoring column for Science Magazine and has written about his research for the public in the Harvard Business Review, New York Times, Wall Street Journal, BBC, and Scientific American as well as held notable appearances in the media (NBC News, WNYC, Bloomberg News, NPR).