Seleste Lunsford, based in Tampa, Florida, is AchieveGlobal’s Director of Delivery,

In this capacity, she manages AchieveGlobal’s world-class training and consulting force. This team is responsible for performance improvement consulting, instructor-led training and virtual delivery – dazzling over 35,000 learners each year.

Day- to-day responsibilities in this role include:
• Creating the strategy and vision for the Delivery function.
• Enhancing the Professional Services provided to AchieveGlobal customers
• Selecting and developing trainers, consultants and training managers.
• Designing solutions to address specific client business issues.
• Conducting industry research around world-class training delivery and performance improvement consulting.
• Designing new ways to implement training effectively.

In prior positions, Ms. Lunsford worked as an Executive Consultant for AchieveGlobal specializing in sales effectiveness and customer experience. She has managed a multi-million dollar portfolio of sales effectiveness products and services ? leading all market analysis, product development, and sales force education activities. She has also worked as a Senior Consultant in the payments industry, helping global banks manage customer experiences over multiple delivery channels.In a sales effectiveness capacity, Ms. Lunsford has led sales transformation projects for clients including:
? Organizational sales assessment ?designing and prioritizing sales effectiveness initiatives based on gap and cause analysis.

? Sales process mapping ? identification of key goals, activities and measures needed to deploy a consistently used, customer-focused sales process.

? Development of sales coaching systems ? creating tools and processes needed to embed a coaching culture within results-oriented organizations.

? Sales training implementation support – building communications and creating reinforcement plans to support sales force development.

Seleste has contributed to numerous articles in a variety of publications, including SellingPower, Entrepreneur Magazine, DestinationCRM, Chief Learning Officer, HR.com, PharmaVoice and more. She has co-authored the books Secrets of Top Performing Salespeople (McGraw Hill 2003) and Strategies that Win Sales (Dearborn 2005).

Ms. Lunsford earned an MBA degree from Florida State University, where she also earned a B.S. degree in Physics.