ValueSelling Associates, Inc. is the creator of the ValueSelling Framework®: The sales methodology, training and toolset that aligns your revenue engine with a common language, enables sales professionals to compete on value, not price, saves time in all selling scenarios, and ensures a consistent customer experience. Since 1991, ValueSelling has helped hundreds of thousands of sales professionals realize immediate revenue growth and achieve results they never thought possible.

ValueSelling offers bespoke training to FORTUNE 1000, mid-sized, and start-up companies that includes eLearning courses, instructor-led workshops (virtual and in-person), microlearning and on-demand reinforcement in over 17 languages. ValueSelling programs provide globally scalable and sustainable tools, skills, and processes for sales teams, executives, and all customer-facing professionals to effectively engage, qualify, advance, and close more sales with higher margins.


  • The ValueSelling Framework®

    Keep it Simple. Drive Results: The ValueSelling Framework® methodology, training and toolset align your revenue engine with a common language that enables all customer-facing roles to compete on value, not price, and saves time in all selling scenarios.

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  • Vortex Prospecting®

    Break through the noise and book more meetings with Vortex Prospecting – built on a multi-channel, cadence-based approach, our approach to sales prospecting leverages the way the brain is wired to increase familiarity with strategically choreographed interactions that increase the odds of connecting.

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  • ValueSelling Account Planning

    Account teams that provide exceptional customer service make customers feel valued. And according to Accenture, customers who feel valued are 1.5 times more likely to renew. ValueSelling Account Planning is the trusted framework for strategic account planning – maximizing selling efficiency by helping them identify high-potential opportunities, expand their footprint and grow existing business.

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  • ValueSelling for Marketing Pros

    ValueSelling for Marketing Pros teaches marketing to leverage the same methodology as sales – complete with the additional tools and techniques they need to showcase the unique value your company brings to the market. Equipped with these tools, marketing teams will increase top-of-funnel activity, build brand trust and improve the customer experience. 

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  • Competitive Differentiation

    The Competitive Differentiation workshop equips revenue teams to create value propositions that result in premium pricing. Leverage a simple process and tool to develop relevant and compelling customer messaging.

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  • Coaching the ValueSelling Framework® for Managers

    Maximize training ROI by giving your leaders and managers the tools to develop the desired selling behaviors across teams. Coaching the ValueSelling Framework® for Managers equips leaders to build effective sales coaching programs and integrate the ValueSelling Framework into your company’s revenue DNA, resulting in dramatic – and sustainable – increases in sales productivity and performance. 

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  • Coaching Vortex Prospecting™ for Managers

    Enable your leaders and managers to develop sales prospecting and qualifying skills across all sales roles, reinforce consistent execution through targeted sales coaching and drive sustainable top-of-funnel activity that results in high-potential opportunities. 

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  • eValuePrompter™ RevTech Toolset

    The eValuePrompter™ increases adoption of ValueSelling to improve sales metrics like velocity, win rates and deal size – and facilitates cross-functional collaboration to transform the customer experience across your entire revenue engine.

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  • ValueSelling Account Plan

    ValueSelling Account Plan (VSAP) empowers revenue teams with the insights they need to enhance account intelligence, identify expansion opportunities and develop a strategic account plan.

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  • eValueSelling™ Fundamentals

    Now, you can quickly learn the essential components of the ValueSelling Framework® in less than three hours, anytime and anywhere. Whether you’re preparing for an upcoming workshop or want to learn independently, eValueSelling Fundamentals will meet your needs.

    Up-to-date with the latest adult instructional design principles, you will learn concepts in the context of real-world examples. From using the Qualified Prospect Formula® to determine the health of your opportunity, to using the ValuePrompter® to prepare for your next call, this online course will help you get ready to accelerate your sales to the next level. 

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  • Executive Speak™

    Make selling to the C-suite simple with Executive Speak. In a world where executives are bombarded with product-first messaging, Executive Speak equips salespeople to become trusted advisors and have the high-level business conversations executives expect. 

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  • ValueSelling@Work™

    ValueSelling@Work™ microlearning helps your salesforce build skills, reinforce habits and achieve results immediately following their training experience. Whether in the field, working from home or in the office, ValueSelling@Work empowers individuals with pointers and prompts to practice their newly acquired skills, achieve early success and gain greater confidence.

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  • Vortex @Work

    Everyone knows the hardest thing to do is to change old habits and adopt new best practices. After investing in Vortex Prospecting training, how do you make sure your team actually uses what they learned? We have a solution – Vortex@Work® microlearning. It’s the bridge between the classroom and your next sales call.

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  • Master Virtual Sales Communications

    Today’s business landscape is extremely dynamic. All of us are changing the way we work, the way we buy and the way we sell. How do you keep sales moving forward when face-to-face meetings are no longer an option? To succeed, you must evolve as the business world evolves. Digital interactions are the norm and now is the time to sharpen your virtual communication skills.

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