Cinecraft designs and develops custom content learning solutions to support the performance goals of their global clients. Since opening their doors in 1939, they have worked on thousands of projects in virtually every industry imaginable. In many cases, this has made them experts at what they do, and at what their clients’ do.
With every project, Cinecraft’s mission is to create an experience that brings the learner as close to the behavior or skill to be learned. They believe this is the only way to see improved performance leading to measurable results, “Better Learning – Better Results.” To help define this mission Cinecraft created 7 Better Learning Principles:
1. Authentic – Design is genuine, real, life-like and accurate
2. Timely – Convenient, made available at a favorable or useful time
3. Efficient – Content is streamlined, well organized and minimizes learner’s effort
4. Relevant – Learning is closely connected to the business needs and learning objectives
5. Engaging – Course is aesthetically pleasing, captivating and appealing
6. Fun – Delivery is entertaining, amusing and enjoyable
7. Accessible – Content is easy to understand without obstacles and attainable
The custom content Cinecraft develops takes the form of many modalities include e-Learning, video, instructor-led training, virtual instructor-led training, booster training, simulations, games, and performance support tools.
The Cinecraft team is proud to be recognized as one of Training Magazine's Top Content Development Companies since 2018. Cinecraft has also been honored in multiple categories with eLearningIndustry.com's Top 20 Content Providers from 2017 through 2026.
Cinecraft began creating eLearning in the mid 90’s when the industry was in its infancy, training hospital staff on health and safety procedures. Today, custom eLearning, mLearning, Gamification and development of microcourses is a major reason for our growth nationally.
With every project we strive to create an experience that brings the learner as close to the behavior or skill to be learned. We believe this is the only way to see sustainable measurable results. Usually that means practicing a skill or behavior on-the-job or in a role-play. But, when that is not feasible, we do it through immersive simulations online.
We try to create the most efficient, effective and enjoyable learning experience with every project. Usually this is done through simulations packaged as microcourses or micro-learning objectis. However, often the strategy must contain a blended approach. Cinecraft's Instructional Designers specialize in designing blended learning strategies that incl...
More Information » cinecraft.com/work
We are the first video production company in Cleveland, Ohio, and in the nation! Cinecraft Productions got its start on Cleveland’s near West Side as a film production studio in 1939. More than 75 years later we’re still on the leading edge of video production and motion picture storytelling. And, we’ve got dozens of Telly Awards, Emmys, Cindys, Daveys and most importantly, happy clients to prove it.
Speaking of our clients, they’ve been with us forever. We’ve built life-long partnerships with companies like Sherwin-Williams, Hyatt Hotels, Ace Hardware, MARS, MERCK KGaA, Delta Faucet, and many more.
The need to tell a good story is as important now as ever. And our tried-and-true process gets to the heart of your message through careful observation, research, interviewing and brainstorming. Then we craft a creative treatment that helps you visualize the final story.
Finally, you will love the creativity, our skilled craftsmen bring to life. They bring...
More Information » youtu.be/gLjyb8ZZsME?feature=shared
This e-book, "7 Better Learning Principles for Custom eLearning," by Dan Keckan, CEO of Cinecraft Productions, outlines principles for designing effective custom e-learning courses. The principles are: Authentic, Timely, Relevant, Efficient, Engaging, Fun, and Accessible. Dan argues that many instructional designers are forced to create "bad eLearning" that fails to improve performance. To combat this, he proposes an evaluation tool called the "7 Better Learning Principles Assessment." These principles are based on 20 years of experience and research, drawing inspiration from concepts like cognitive apprenticeship. Each principle is detailed... More »
This guide, "The Beginner's Guide to Making a Training Video," authored by Dan Keckan, CEO at Cinecraft Productions, offers a comprehensive walkthrough for producing effective training videos. The book emphasizes that creating a good training video requires a structured process and good instructional design practices, rather than simply recording with a smartphone. The guide is divided into four main parts: Learning Strategy: This initial phase involves developing a creative brief or learning strategy, which acts as a blueprint for the entire project. It focuses on identifying the business problem, target audience, measurable learning object... More »
CEO
Cinecraft Productions
Cleveland, Ohio
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