Leadership Through Storytelling

Monday, April 7, 2014 1:00pm - 2:00pm EDT  
Host: Association for Talent Development
By: Bill Baker

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Out of all the tools available to leaders, storytelling can be the most powerful. Well-crafted stories that are also told well have a way of connecting people to ideas, each other, and a vision of the future they want to make real. From Martin Luther King Jr. to Steve Jobs, great leaders have always used storytelling to improve the impact and uptake of their communications, and in the process, engage and align people around what they need to achieve and why it’s worth achieving.

More and more, organizational leaders are recognizing the power of storytelling to influence and persuade others. However, as popular as storytelling has become, in a leadership capacity it’s about more than simply telling any story at any time. As a leader, it’s about telling the right story at the right time to intentionally shape the way people think and feel, motivating them towards a desired action. In other words, true leadership through storytelling means being more strategic about the stories you tell.

In this dynamic and engaging webcast, strategic storyteller Bill Baker, will help you understand how storytelling can be used to increase the effectiveness of your communications, along with your ability to lead others. More specifically, Bill will outline how and why storytelling works so you can put it to work in leadership communications. He will also provide you with insight on how to be more strategic about the stories you share.


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Bill Baker
Bill Baker

Bill Baker is the principal of BB&Co Strategic Storytelling. For over eight years, Bill and the BB&Co team helping companies build brand strategies for human nature, using storytelling to connect a company’s strategic plans to the employees and partners needed to bring them to life. More specifically, BB&Co uses storytelling strategically to help clients first uncover and define a strategic vision for their brand or branded initiative and then align, inspire and unlock the human energy needed to make that vision real. BB&Co also conducts training for senior executives and managers, helping them understand how to use storytelling to increase the impact and uptake of their communications and, with that, their ability to persuade, inspire and lead others.

BB&Co works with clients all over the world, including GE, Coca-Cola, Relais & Châteaux, Johnson & Johnson, State Farm, Cadillac Fairview, the Canadian Centre for Ethics in Sports, Hilton Worldwide, The Tourism Ministry of Spain, Travel Alberta, The Irvine Company and the University of British Columbia. Prior to starting BB&Co, Bill spent the first 18 years of his career in the world of advertising, most recently as part of the Global Planning Group of DDB Worldwide, but also working for other multinational agencies such as Saatchi & Saatchi and Grey. Bill is a magna cum laude graduate of Bowdoin College in Brunswick, Maine and attended both the Sorbonne in Paris and Albert Ludwigs Universität in Freiburg, Germany. He is an avid skier, a promising jazz pianist and an eternally frustrated golfer.

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