Obtaining Buy-In for Competency Model Investments

Wednesday, April 30, 2014 3:00pm - 4:00pm EDT  
Host: Association for Talent Development
By: Marjorie Derven, Managing Consultant, HUDSON Research & Consulting and William J. Rothwell, President, Rothwell & Associates

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Competency models, which define the knowledge, skills, and attitudes required for success, provide a shared definition of "what good looks like" to better target your talent and training investments. How can you convince those in authority to buy into this strategic roadmap for high performance?

Learn about what competency models can do for you and your organization, and how you can obtain the necessary sponsorship for competency model investments. With effective buy-in, your competency models will enhance organizational performance and promote strategic alignment.

You will learn to:

  • Identify high priority competency model initiatives.
  • Obtain and sustain buy-in before, during, and after competency model development.
  • Target your messaging to key stakeholders to promote competency model success.


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Marjorie Derven
Marjorie Derven

Managing Consultant, HUDSON Research & Consulting

Marjorie Derven is founder of HUDSON Research & Consulting and a Senior Fellow at the Conference Board, Human Capital Exchange. She serves on the Editorial Board of the OD Practitioner and previously was Chair of the T+D Editorial Board from 2010-2013. She has more than 20 years of experience consulting with many industries, collaborating to deliver effective, customized competency models and associated talent applications, such as onboarding, training design, performance management and succession planning. Other areas of expertise include diversity and inclusion, global leadership development, and organizational research. Marjorie has published more than a dozen articles on a range of topics, including competency models matrix management, diversity and inclusion, and social networking. She is also a frequent presenter at global conferences. Her previous webinar on this topic, “Taking it to the Next Level: Applying Competency Models in Your Organization and Career,” is available at webcasts.astd.org/webinar/773‎. Visit her website at www.hudsonrc.com.

William J. Rothwell
William J. Rothwell

President, Rothwell & Associates

William J. Rothwell, PhD, SPHR, CPLP Fellow is President of Rothwell & Associates, Inc. and Professor of Workforce Education and Development on the University Park campus of Pennsylvania State University. As a professor, he heads up a top-ranked program in learning and performance. As a consultant, he travels the world presenting on his 83 published books. In 2012, he was honored with ASTD’s Distinguished Contribution to Workplace Learning and Performance Award, and in 2013 he was again honored by ASTD when appointed a Certified Professional in Learning and Performance (CPLP) Fellow. His recent books include ASTD Competency Study: The Training and Development Profession Redefined (ASTD Press, 2013). He can be reached by email at wjr9@psu.edu. Visit his website at www.rothwellandassociates.com.