Connecting Learning to the Bottom Line and Showing Impact

Thursday, July 10, 2014 2:00pm - 3:00pm EDT  
Host: Association for Talent Development
By: Martha Soehren, Chief Talent Development Officer and Senior Vice President, Comcast and Jeff Gibson, Vice President of Strategic Initiatives for Comcast University, Comcast

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In this webinar, Martha Soehren, the chief talent development officer at Comcast, will present a compelling case for using a governance structure to help drive the learning agenda and learning strategy with a keen focus on aligning learning outcomes to business metrics. The Comcast team of 500 L&D professionals uses a standard training measurement strategy that leverages Kirkpatrick’s model and connects the dots from analysis to evaluation. Martha will share a couple of business impact stories and some of the lessons learned from their work. This work is important to Comcast as the largest mass media and communications company in the world by revenue. It is also the largest cable company and home Internet service provider in the United States, and the nation's third largest home telephone service provider.


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Martha Soehren
Martha Soehren

Chief Talent Development Officer and Senior Vice President, Comcast

Martha Soehren is the chief talent development officer and senior vice president at Comcast University and Comcast Cable. Her career encompasses 13 years in the telecommunications industry, 25 years in the defense industry, and 13 years as an adjunct professor and research/academic advisor. In addition, she holds undergraduate and graduate degrees in business, as well as a PhD in educational leadership and policy studies.

Martha serves on the Doctorate of Learning Advisory Board for the GSE/Wharton School at the University of Pennsylvania. She is the chair of the board of directors for ASTD, chair-elect for the board of directors for Women in Cable and Telecommunications, and serves on the board of the Society of Communications and Telecommunications Engineers.

Martha’s other affiliations and honors include:

  • learning leader with the Elliott Masie Learning Consortium
  • Multi-Channel News Woman to Watch Award Winner
  • Philadelphia WICT Liberty Award Winner
  • CableFax Most Powerful Woman in Cable Award Winner
  • Learning 2012 Spotlight Award by The Masie Center.

Additionally, Martha is an executive champion for the Comcast Veteran’s Affinity Group, and serves as a mentor in all Comcast formal mentor programs.

Jeff Gibson
Jeff Gibson

Vice President of Strategic Initiatives for Comcast University, Comcast