Creativity Matters: Why Creativity is Crucial and How to Develop Creative Employees

Tuesday, September 23, 2014 1:00pm - 2:00pm EDT  
Host: Association for Talent Development
By: Gerard Puccio

Global business trends underscore the important role of creativity and creative problem solving in the new millennium. Indeed many reports published in the last several years highlight creative thinking, innovation, and creative problem solving as essential 21st century skills for both individuals and organizations. Unfortunately, most schools and organizations are not effective in developing these crucial skills. A recent Conference Board report on job readiness skills listed creativity as one of the 14 applied skills most desired about new hires, yet creativity was also the number one skill organizations felt least prepared to develop among employees.

The purpose of this session is to highlight how these trends support the need for more concerted and systematic efforts in promoting creative thinking in individuals and organizations. Some of the topics to be explored and experienced include: what is creativity, how can I become a more effective creative thinker, how does creative thinking relate to leadership effectiveness, and how to develop the creative talents of employees.


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Gerard Puccio
Gerard Puccio

Gerard J. Puccio is department chair and professor at the International Center for Studies in Creativity, Buffalo State—a unique academic department that has offered a master's of science degree in creativity since 1975. Gerard has written more than 50 articles, chapters and books. His most recent book titled The Innovative Team, co-authored with Chris Grivas, is a fable about a team that applied proven creative-thinking tools to turn around a dysfunctional and unproductive situation. In 2011 he and his colleagues published the second edition of their book, Creative Leadership: Skills that Drive Change. In recognition of his outstanding work as a scholar, Dr. Puccio received the State University of New York Chancellor's Recognition Award for Research Excellence, as well as the President's Medal for Scholarship and Creativity.

Dr. Puccio is an accomplished speaker and consultant; he has worked with major corporations, universities, and numerous school districts. Some of his recent clients include the BBC, Fisher-Price Brands, Blue Cross and Blue Shield, Kraft Foods, Rich Products, BNP Paribas, Rubbermaid, Coca-Cola, and the Fashion Institute of Technology. He has delivered creativity workshops and presentations across the United States and in more than 20 different countries.

In 2013 Dr. Puccio was selected by the Teaching Company as one of America’s Great Lecturers and as such was invited to design and deliver a course comprised of twenty-four 30-minute video sessions. This "great course," titled The Creative Thinker’s Toolkit, was released in January 2014. Dr. Puccio was also a featured speaker at a TEDx event held in New York City in December of 2012. Among many other responsibilities, Dr. Puccio also serves on the selection committee for the Toy Hall of Fame at the National Museum of Play in Rochester, New York.

Gerard holds a PhD in organizational psychology from the University of Manchester, England.

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