Measuring the ROI of Public Speaking: Beyond the Warm Fuzzies

Tuesday, July 29, 2014 2:00pm - 3:00pm EDT  
Host: Association for Talent Development
By: David Dec

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As a professional speaker, selling your services to prospects is of course challenging. Your prospects want to know what your audience will get out of your event. What if you not only told them the objectives of your speaking event, you could also show them what their return on investing in you will be?

In this webinar, you will learn the methods used to provide prospects and clients the Return on Investment (ROI) of hiring you to speak to their group or employees. Whether it is a live training event or online webinar, you will be able to show how their investment in you will:

• Make them money,
• Save them money or,
• Solve a (measurable) problem

The intended audience for this webinar are consultants, contractors, and entrepreneurs who use public speaking as a source of revenue in their business; to show their prospects and clients how they will benefit from hiring you for a public speaking event. Topics include:

• Cost/benefit analysis
• ROI calculation of service
• Define measurable results of success
• Report the ROI and benefits to prospects and clients of hiring you as their speaker


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David  Dec
David Dec

After 25 years of technical education, public speaking coaching, and presentation skills training, Dave’s unique passion for these deliverables grows stronger every day. His favorite two mantras are, “Training is always about the learner, never about the trainer,” and “Make myself obsolete; to do my job so well that the learners master their new skills.”

Dave is the CEO of LiveToSpeak where he works with individuals, non-profits, and corporate employees to become the best public speakers they can. Dave also trains them on the ROI methodology of great public speaking success.

Dave is a Certified Dale Carnegie Coach and a former member of the Vermont Chapter of the ASTD Board of Directors. He was a speaker at the 2011 ASTD International Conference and Expo in Orlando, FL. Dave is also a published poet and songwriter.