Marketing Strategies for a Targeted Job Search: Tips for Attracting the Attention of Employers

Friday, September 5, 2014 1:00pm - 2:00pm EDT  
Host: Association for Talent Development
By: Annabelle Reitman

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Are you prepared to market yourself? Ask yourself these questions to find out:

  • When was the last time you revised your resume?
  • Do you know what T&D competencies or expertise you want to showcase in a marketing campaign?
  • Can you describe the professional image or brand you would like to project?
  • Is your professional story up-to-date so that it represents the present into the future and not the past?

This session provides practical and useful tips for:

  • developing a marketing action plan
  • identifying your market
  • viewing resumes as a basic marketing document
  • preparing for interviews
  • creating a positive and confident mindset.

Essential to a successful marketing campaign is knowing how to tell a story and what story to tell to whom. This session teaches those skills and more. Learn what it takes to get the recruiter to listen to you and place your name on the follow-up list. This discussion also will include some of the differences between  phone or face-to-face interviews and those held at job fairs and employment programs. 


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Annabelle Reitman
Annabelle Reitman

Annabelle Reitman has more than 40 years of experience in career coaching and counseling, specializing in résumé development that targets clients’ individualized professional stories. She also does short-term coaching for people in work transitions, enabling them to successfully continue their career journey. Reitman is an established writer and author in the career and talent management arenas. She is a co-author of ATD's Career Moves (2013) and contributed the Take charge of Your Career: Breaking Into & Advancing in the T&D Profession Chapter to the ASTD Handbook, 2nd edition (2014). Reitman holds doctorate and master’s degrees in higher education administration from Teachers College, Columbia University.


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