Organization Development Fundamentals: Managing Strategic Change

Friday, January 9, 2015 2:00pm - 3:00pm EST  
Host: Association for Talent Development
By: William J. Rothwell, President, Rothwell & Associates; ---anonymized--- ---anonymized---, ---anonymized---, ---anonymized---; and ---anonymized--- ---anonymized---, ---anonymized---, ---anonymized---

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About 60 percent of all organizational change efforts fail. And some authorities believe that the quintessential management competency for the future will be the ability to manage change. But how can change be managed? And is it even possible?

Organization development (OD) has been around for a long time. But OD is not taught in most business schools, a fact that complicates matters when it comes to managers trying to lead change with and through people. Too often the project plan is elevated above the people—which is when human resistance to change ends up destroying the change project. This webcast introduces OD fundamentals as a means by which to manage strategic change successfully.

After attending this session, participants will be able to:

  • define OD
  • explain how OD differs from change management
  • discuss approaches to OD and how they may be applied to change efforts
  • reduce resistance to change by building buy-in and ownership among those affected by change.


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William J. Rothwell
William J. Rothwell

President, Rothwell & Associates

William J. Rothwell, PhD, SPHR, is the president of Rothwell & Associates (www.rothwellandassociates.com) and professor in the Workforce Education and Development Program at the University Park campus of Penn State University. As a researcher he has been involved with the last five competency studies conducted by Association for Talent Development (ATD, formerly ASTD). In 2012 he won the association's prestigious Distinguished Contribution Award. He is author of 81 books and 250 articles in the field and had 20 years of experience in government and the private sector before becoming a college professor in 1993.

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Cavil S. Anderson earned a master's degree in education management focusing on Organization Development, an honor's and bachelor's degree in Education and Development Studies, two international scholarships in Education Management and a four-year high school teacher's diploma. She is working toward a Ph.D. in Workforce Education and Development at the Pennsylvania State University. Her most recent research interest is the influence of organizational structure on learning and service delivery in higher education.

Cavil is owner and director of the Center for Organization and Human Development (COHD). She has also directed various school-based, community-funded organization development and change interventions, including program development at the Management of Schools Training Program, where she contributed to the development of a national school management, governance, and ethics framework. As project manager, she led a collaborative intervention, developed a quality assurance framework, and benchmarked operations in the Center for Course Design and Development at the University of South Africa. She also served as Training and Development Coordinator at Kutztown University and is currently Director for Faculty and Staff Development at the Harrisburg Community College in Pennsylvania.

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Cynthia M. Corn is a dual-Ph.D. candidate in Workforce Education and Comparative and International Education at the Pennsylvania State University. She has more than 20 years of workforce education and consulting experience in positions of progressive responsibility that join international project and program management, international global governance, and sustainable development. With expertise in indigenous knowledge and transition cultures, she is dedicated to Native American cultural revitalization, economic development, justice, and peace building.