Developing Leaders Who Engage, Inspire, and Move People to Act

Wednesday, March 23, 2016 2:00pm - 3:00pm EDT  
Host: Association for Talent Development
By: Suzanne Bates, CEO, Bates Communications

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In this webcast, bestselling author Suzanne Bates will reveal the 15 qualities proven by her firm’s research to enable leaders to build trust and goodwill, earn credibility and followership, and inspire above and beyond effort.

The discussion will be based on Suzanne’s brand new book, All the Leader You Can Be: The Science of Achieving Extraordinary Executive Presence, to be released by McGraw Hill in March. Participants of the webcast will receive a free copy of the book when it’s released.

During this webcast, you’ll learn how:

  • the 15 qualities fit within a three-dimensional model of character, substance, and style
  • these qualities can be assessed and measured in leaders
  • talent development teams can incorporate a robust model of leadership engagement into their development practices.


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Suzanne Bates
Suzanne Bates

CEO, Bates Communications

Suzanne Bates is the CEO of Bates, a firm founded in 2000 with a mission to help leaders influence the world. The firm is distinguished in the field of leadership development for its groundbreaking research and practical approach to helping leaders make an impact.

Suzanne’s years as an on-air personality with major market television stations WBZ-TV Boston, WCAU-TV Philadelphia, and WFLA-TV Tampa-St. Petersburg put her at the center of major news stories with the opportunity to interview thousands of political leaders, CEOs, business people, authors, and celebrities. She won an AP News Award and was part of a team that won the Columbia DuPont, the highest award in journalism. As a nationally recognized expert in business communications and leadership, Suzanne has appeared in hundreds of publications, including the New York Times, Forbes, Businessweek, Investors' Business Daily, the New York Post, the Wall Street Journal, and CNNMoney.com, and on countless television programs, including the Today Show, Fox Business Morning, New England Cable News, and CBS Radio.