Structuring Your Social Media Strategy to Prevent and Manage Healthcare Crises

Friday, October 14, 2016 4:30pm - 5:30pm EDT  
Host: Association for Talent Development
By: Johnathon Briggs, Senior Vice President, Public Communications

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We’ve all seen articles about the latest company to commit a social media faux pas or experience backlash from the online community, but plenty of companies manage to avoid those headlines and preserve their reputation. Are they just lucky or do they have some social secret? The truth is the best crisis management strategies aren’t crafted after the fact—they’re carefully planned for and implemented well in advance.

This webcast will provide the tools to learn how to:

  • Create a social strategy that clearly outlines plans for crisis management.
  • Structure your team to rapidly mobilize during an incident.
  • Perform immediate mitigation while planning for long-term response.


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Johnathon Briggs
Johnathon Briggs

Senior Vice President, Public Communications

Johnathon Briggs is a senior vice president at Public Communications, a Chicago-based marketing communications firm. He taps his knowledge of public health principles to help clients engage, educate, and influence their audiences. From health awareness campaigns to corporate communications, Johnathon leads the development of programs for clients in the healthcare, public health, and nonprofit sectors. His media expertise and in-depth understanding of public relations helps him create and communicate messages for diverse audiences such as consumers, employees, board members, and elected officials, with placements in local and national outlets.

Johnathon is certified in Digital Marketing Foundations and as a practitioner of content marketing by Market Motive, an industry leader in digital marketing training. He also draws on his 11-year career as a journalist for the Baltimore Sun, Los Angeles Times, and Chicago Tribune as he conducts media training workshops for clients. A graduate of Stanford University, Johnathon holds a master of public health from DePaul University.