Competitive advantage is often sought but rarely found. Yet a few organizations continuously outperform their peers year after year. What makes the difference—a killer product, insights from big data, steep barriers to entry, brand power? Or could competitive advantage be within the grasp of every company, if they understood two critical foundation elements?

This webcast will draw on 35 years of hands-on consulting experience with senior teams across all industries on what drives sustainable competitive advantage. Using case studies mixed with personal anecdotes and insightful graphics, it will provide deeper insight into effective strategy execution and culture as the fundamental requirements for competitive advantage.