Branding Learning: A Red-Hot Strategy for Talent Development Professionals

Thursday, April 13, 2017 3:00pm - 4:00pm EDT  
Host: Association for Talent Development
By: Jacque Burandt

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With branding, you can blaze a trail for learning in your organization that proves value, adds credibility, creates buzz, and garners support at all levels.

Competition for attention, time, and resources in organizations is stiff. With escalating demands on talent, building a compelling brand for learning is essential. Engaging staff, demonstrating value to the C-suite, and aligning the learning function's brand to the organization's brand are a must for all talent development professionals. To ensure continued support for investing in learning in these tough economic times, executives must trust that it is central to meeting the business needs of the organization. It's up to each of us to communicate the learning function's ability to create growth and better value for the business.

Through this webcast, you'll add the following branding essentials to your portfolio:

  • tools to assess the learning function's current brand in your organization
  • processes to develop and implement an authentic brand for learning
  • techniques guaranteed to create buzz around learning
  • links to resources for honors, awards, and recognition to build and sustain a powerful brand.


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Jacque Burandt
Jacque Burandt

Jacque Burandt is president of Jacque Burandt, Award-Winning Results LLC. As executive director of the Center for Learning Excellence at University Health System (UHS) in San Antonio, Texas, for 30 years, she had the responsibility for planning, implementing, and evaluating workplace learning for more than 7,500 employees at 25 sites. Burandt and her team were awarded three Learning in Practice Awards for Collaboration, the 2006 Gold Learning in Practice Award for Creative Alliances, and the 2008 Silver Learning Team Award by Chief Learning Officer magazine.

Jacque serves on ATD’s Healthcare Advisory Board and the Editorial Advisory Committee for ATD’s Chief Talent Development Officer magazine, as an ATD Excellence in Practice Award application reviewer, and chief learning officer judge for the Learning in Practice and Learning Elite awards. She is a frequent keynote speaker, webinar presenter, and journal contributor with expertise in healthcare talent development and branding learning.