The Future of Instructional Design: Blended Learning Campaigns

Monday, December 4, 2017 2:00pm - 3:00pm EST  
Host: Association for Talent Development
By: Jennifer Hofmann, InSync Training

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Modern learners are demanding a new approach to blended learning design—an approach that supports formal learning while allowing them to create their own personal learning paths. Instead of creating courses, successful talent development teams will create learning hubs populated with blended learning campaigns.

Blended learning campaigns support learner experiences through time-released lessons supported by cohesive content and live events. The best part? Blended learning campaign content isn’t single use: resources continue to be relevant to learners and their ongoing skill building after the formal campaign ends, during every moment of learning need.

In this webcast, participants will learn how to:

  • Define learning hubs, learning campaigns, and personalized learning paths, and explain the relationship between them.
  • Articulate how learning campaigns address all moments of learning need, not just formal instruction.
  • Identify what resources, activities, and lessons should be included in a learning campaign.
  • Design formal learning campaigns and personalized learning paths by arranging, and rearranging, resources.
  • Create an environment for perpetual learning.


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Jennifer Hofmann
Jennifer Hofmann

InSync Training

Jennifer Hofmann, a pioneer in the field of virtual classrooms, is the president of InSync Training, a consulting firm that specializes in the design and delivery of virtual and blended learning. Featured in Forbes’s Most Powerful Women issue (June 16, 2014) as a New England Women Business Leader, she has led InSync Training to the Inc. 5000 as the 10th fastest growing education company in the United States in 2013 and the 20th fastest growing education company in 2014.

Jennifer is the author of The Synchronous Trainer’s Survival Guide: Facilitating Successful Live and Online Courses, Meetings and Events; Live and Online! Tips, Techniques, and Ready-to-Use Activities for the Virtual Classroom; and How to Design for the Live Online Classroom: Creating Great Interactive and Collaborative Training Using Web Conferencing. Additionally, she is a chapter contributor to The Handbook of Blended Learning, The AMA Handbook of E-Learning, and The ASTD Handbook for Workplace Learning Professionals. With Nanette Miner, Jennifer co-authored Tailored Learning: Designing the Blend That Fits, a book focused on taking advantage of distributed technologies to create the best blended training solution possible. Her most recent projects include a monthly online Training magazine series titled “Virtually There” and her newest book, Body Language in the Bandwidth—How Facilitators, Producers, Designers, and Learners Connect, Collaborate & Succeed in the Virtual Classroom. Follow Jennifer Hofmann at her blog, Body Language in the Bandwidth, at http://blog.insynctraining.com or on Twitter @InSyncJennifer.

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