How to Get What You Want

Monday, April 29, 2019 2:00pm - 3:00pm EDT  
Host: Association for Talent Development
By: Michelle Tillis Lederman, CEO, Executive Essentials

What do you want? How likely are you to make it happen in the timeframe you want? The truth is we often need the actions of others to accomplish our goals. The best way to get what you want is to figure out why someone else wants you to have it.
In this webcast, Michelle Tillis Lederman, author of The 11 Laws of Likability and The Connectors Advantage, will reveal the three reasons people take action and how to increase your aptitude of each technique.

In this webcast, you will learn how to:

  • Recognize the three reasons people take action.
  • Incorporate the Inquiry vs. Advocacy model to reveal motivations.
  • Discover how to position requests using WIIFT (What’s In It For Them).
  • Adopt a connector mindset to leverage relationships.
  • Ask for what you want with ease and increase the odds of getting a yes.


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Michelle Tillis Lederman
Michelle Tillis Lederman

CEO, Executive Essentials

Michelle Tillis Lederman, named one of Forbes Top 25 Networking Experts, is the author of The 11 Laws of Likability, Heroes Get Hired, and Nail The Interview, Land The Job. Her next book, The Connectors Club, will be released late 2018. Michelle is the founder and CEO of Executive Essentials, which provides customized communications, leadership coaching, and training programs. Michelle believes real relationships lead to real results and specializes in teaching people how to communicate with confidence, clarity, and connection.

Her clients include JPMorgan, J&J, Deutsche Bank, Target, MetLife, Sony, Ernst & Young, and Madison Square Garden. Passionate about education, Michelle served as an adjunct professor at NYU; on the faculty of the American Management Association, Lehigh Executive Education, and Rutgers Executive Education; and the advisory board of Kean’s Global Business School.

A regular in the media, Michelle has appeared on or been quoted by CBS, NBC, Fox, NPR, CNBC, the New York Times, the Wall Street Journal, Working Mother, US News & World Report, MSNBC, Forbes, and USA Today among many others.

Michelle spent a decade in finance with positions in audit, M&A, financial consulting, VC, and hedge fund investing. She received a BS from Lehigh University, an MBA from Columbia Business School, and a coaching certification from iPec, and holds the PCC certification from the International Coach Federation. Executive Essentials is a certified Women’s Business Enterprise.

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