How to Get What You Want

Monday, April 29, 2019 2:00pm - 3:00pm EDT

Host: Association for Talent Development
By: Michelle Tillis Lederman, CEO, Executive Essentials

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What do you want? How likely are you to make it happen in the timeframe you want? The truth is we often need the actions of others to accomplish our goals. The best way to get what you want is to figure out why someone else wants you to have it.

In this webcast, Michelle Tillis Lederman, author of The 11 Laws of Likability and The Connectors Advantage, will reveal the three reasons people take action and how to increase your aptitude of each technique.

In this webcast, you will learn how to:

  • Recognize the three reasons people take action.
  • Incorporate the Inquiry vs. Advocacy model to reveal motivations.
  • Discover how to position requests using WIIFT (What’s In It For Them).
  • Adopt a connector mindset to leverage relationships.
  • Ask for what you want with ease and increase the odds of getting a yes.


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Michelle Tillis Lederman
Michelle Tillis Lederman

CEO, Executive Essentials

Michelle Tillis Lederman, CSP, is known for her energetic, engaging, and authentic presentations. An expert on workplace communications and relationships, Michelle's mission is to help people work better together and advance their individual impact. She is an accomplished speaker, trainer, coach, and author of four books including the number one new release the Connectors Advantage and the internationally recognized 11 Laws of Likability.

Michelle, named one of Forbes Top 25 Networking Experts, is a connection creator and CEO of Executive Essentials, which provides customized communications and leadership programs for Fortune 500, nonprofit, university, and government clients. She has worked with JPMorgan Chase & Co., Johnson & Johnson, Deutsche Bank, Michigan State University, MetLife, Sony, Ernst & Young, the Department of Environmental Protection, and Madison Square Garden. Passionate about education, Michelle served as an adjunct professor at NYU, on the faculty of the American Management Association, for the Lehigh Executive Education, and for Rutgers Executive Education.

A former finance executive and NYU professor, Michelle is a regular in the media, appearing on CBS, NBC, Fox, NPR, CNBC, the New York Times, the Wall Street Journal, Working Mother, US News & World Report, MSNBC, Forbes, and USA Today among many others.

Michelle spent a decade in finance with positions in audit, M&A, financial consulting, VC, and hedge fund investing. She received a BS from Lehigh University, an MBA from Columbia Business School, and a coaching certification from iPec. She holds the PCC certification from the International Coaching Federation. Executive Essentials is a certified Women Business Enterprise.