Digital You: Real Personal Branding in the Virtual Age

Thursday, September 19, 2019 2:00pm - 3:00pm EDT  
Host: Association for Talent Development
By: William Arruda, Founder, CareerBlast.TV

Fruitful relationships start with compelling first impressions. Personal branding guru William Arruda will show you how to identify and develop your brand using digital tools, which will allow you to expand your success and provide greater value to your employer.

Arruda will also share tips from his new book, Digital You: Real Personal Branding in the Virtual Age. Learn how to build a relevant and inspiring online social media presence without it taking over your life. You’ll leave the webcast with actionable tips about how to increase employee engagement, retention, and satisfaction at your company.


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William Arruda
William Arruda

Founder, CareerBlast.TV

Dubbed "the personal branding guru” by Entrepreneur magazine, William Arruda has been credited with turning the concept of personal branding into a global industry. A corporate branding veteran, William is the founder of Reach and CareerBlast.TV. American Express, Google, Gucci, IBM, J&J, LinkedIn, Pepsi, and Target are just a few in a long list of clients. As a thought leader, William is a spokesperson on personal branding and social media. He has appeared on BBC TV, the Discovery Channel, and NPR, and he’s been featured in 1,000+ publications. He’s the bestselling author of Ditch. Dare. Do! and Career Distinction, and he writes a regular column for Forbes. He holds a master’s degree in education.

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