ATD Research Presents: Effective Evaluation

Monday, November 25, 2019 2:00pm - 3:00pm EST  
Host: Association for Talent Development
By: Shauna Robinson, Research Analyst, ATD

Although nearly all organizations evaluate their learning programs to some extent, far fewer evaluate them successfully. Just 50 percent of talent development professionals feel their organization’s learning evaluation efforts help them meet organizational learning goals, and only 40 percent feel their learning evaluation efforts help them meet business goals.

This webcast provides a detailed look at current learning evaluation efforts and identifies practices linked with success. Drawing on data from ATD’s new research report, Effective Evaluation: Measuring Learning Programs for Success, this webcast shares findings such as common approaches for measuring on-the-job behavior change, common approaches for measuring business results, and how evaluation practices vary by content area and learning delivery methods. Furthermore, this webcast discusses barriers to conducting effective evaluations, including attracting and retaining staff with evaluation skills. Lastly, this webcast shares recommendations for how organizations can overcome these challenges and improve their learning evaluation efforts.


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Shauna Robinson
Shauna Robinson

Research Analyst, ATD

Shauna Robinson is a research analyst at the Association for Talent Development (ATD), where she prepares surveys, analyzes data, and writes research reports and short case studies. Her previous positions at ATD include human capital specialist and communities of practice coordinator.

Prior to working for ATD, Shauna was a senior editorial assistant at Wiley in San Francisco, California. Shauna received a bachelor’s degree in English from UC Berkeley, and she is currently attending the University of Connecticut remotely to obtain a master's degree in survey research. 


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