Lessons From Marketing to Increase Your Learner Engagement

Tuesday, March 17, 2020 2:00pm - 3:00pm EDT  
Host: Association for Talent Development
By: Paula Chenea, Sr. Customer Success Manager, OpenSesame and Samantha Marsden, Manager of Marketing, OpenSesame

Timely communications along with content variety, relevance, and accessibility are proven techniques to increase initial participation in your training program. But too often we see learner engagement surge during the launch of a company’s training program, only to taper off in later months. Join Paula Chenea and Samantha Marsden, managers at OpenSesame, to learn why and how to plan a full year of internal communications that will help you get and keep your learners engaged.

In this webcast, you will learn about:
• how to develop a 12-month internal communications strategy for your training program
• case study examples of real companies that successfully increased e-learning use in the year following their initial launch
• best practices to get started regardless of marketing or internal resources.


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Paula Chenea
Paula Chenea

Sr. Customer Success Manager, OpenSesame

Paula Chenea is the senior customer success manager at OpenSesame. With nearly 20 years of experience in L&D, she partners with global organizations on their strategic training initiatives, communication strategies, and approaches to help drive adoption, use, and engagement of learning programs through content curation, technical implementations, and internal marketing strategies. 

Samantha Marsden
Samantha Marsden

Manager of Marketing, OpenSesame

Samantha Marsden is the manager of marketing at OpenSesame. She has eight years of experience in e-learning, learning technology platforms, and product marketing. Her experience ranges from developing e-learning courses to working with global organizations on internal communication strategies for their L&D program.