Curb the Usage Slump: 7 Tips to Get Started Marketing Your E-Learning Initiative

Tuesday, October 20, 2020 2:00pm - 3:00pm EDT

Host: Association for Talent Development
By: Samantha Marsden, Manager of Marketing, OpenSesame and Jessica Layfield, Customer Marketing Manager, OpenSesame

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When it comes to your training program, it's common to be optimistic and think, “If we build it, they will come.” And while initial excitement may result in high usage, building long-term interest in an L&D initiative requires regular communication regarding benefits and content. Join us for this live interactive webcast to learn how to start building your L&D engagement toolkit, from creating objectives, to branding your initiative, and keeping employees engaged once your program has launched.

During this webcast, you will learn:

  • Strategies to identify employee benefits of your learning program that support business goals and how to start promoting those benefits
  • How to develop your internal marketing brand and why it’s important for increasing learner engagement
  • Real-life examples and templates to share for training program launch emails and marketing materials


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Samantha Marsden
Samantha Marsden

Manager of Marketing, OpenSesame

Samantha Marsden is the manager of marketing at OpenSesame, the e-learning innovator, where she leads a team that helps build communication plans and programs for L&D customers of all company sizes and stages of their L&D programs. Prior to joining OpenSesame, Samantha helped launch AtDove.org, a world-class online training platform for the veterinary industry. At AtDove.org, Samantha created e-learning content, developed product roadmaps, and served as an account manager for veterinary hospitals and schools getting started with online learning.

Jessica Layfield
Jessica Layfield

Customer Marketing Manager, OpenSesame

Jessica Layfield is an experienced marketing professional who is passionate about helping brands tell their stories through engaging content online, in print, or in person. As OpenSesame's customer marketing and PR manager, she works with various teams to champion customer experiences and amplify the company's voice as a thought leader within the learning technology space.