When it comes to your training program, it's common to be optimistic and think, “If we build it, they will come.” And while initial excitement may result in high usage, building long-term interest in an L&D initiative requires regular communication regarding benefits and content. Join us for this live interactive webcast to learn how to start building your L&D engagement toolkit, from creating objectives, to branding your initiative, and keeping employees engaged once your program has launched.
During this webcast, you will learn:
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Samantha Marsden is the manager of marketing at OpenSesame, the e-learning innovator, where she leads a team that helps build communication plans and programs for L&D customers of all company sizes and stages of their L&D programs. Prior to joining OpenSesame, Samantha helped launch AtDove.org, a world-class online training platform for the veterinary industry. At AtDove.org, Samantha created e-learning content, developed product roadmaps, and served as an account manager for veterinary hospitals and schools getting started with online learning.
Jessica Layfield is an experienced marketing professional who is passionate about helping brands tell their stories through engaging content online, in print, or in person. As OpenSesame's customer marketing and PR manager, she works with various teams to champion customer experiences and amplify the company's voice as a thought leader within the learning technology space.
