Webvent

RESEARCH: State of the Industry Report Findings

Thursday, July 24, 2025 2:00pm - 3:00pm EDT

Host: Association for Talent Development
By: Rocki Basel, Director, Research, ATD; Tessa Guiv, Researcher, ATD; and Bianca Woods, Content Manager, L&D, ATD
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ATD Research will be discussing the data and findings of their latest research study, the 2025 State of the Industry report.

In this webinar we will discuss trends, spending, and activity benchmarks. With an emphasis on industry and company size differences, this robust, data-driven webinar will give talent development professionals a better understanding of where the field is currently and forecast future TD priorities.

Key findings:

  • The average number of formal learning hours used per employee was 13.7 hours.
  • The average direct expenditure per employee was $1,254.
  • The fastest growing training topic in 2024 was AI training.
  • Live-instructor led classrooms are still the most common training format.

Primary Capability Covered: Business Insight

Participation in this event, either live or recorded, can be reported for one (1) professional development point toward initial certification or recertification requirements for the APTD® or CPTD® credential.
 

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Presenters

Rocki Basel
Rocki Basel

Director, Research, ATD

Rocki Basel, Ph.D. joined the Association for Talent Development (ATD) in 2022 and is the director of research. Before joining ATD, she was a researcher for other national membership organizations. Her research interests include workplace culture, employee engagement, mental health, and organizational communication. She has a Ph.D. in communication studies from Kent State University.


Tessa Guiv
Tessa Guiv

Researcher, ATD

Tessa is a researcher at ATD. Her research interests include organizational behavior, the future of work, wellbeing, and the impact of digital technology on human behavior. Before joining ATD, Tessa managed business development efforts for IBM. 


Bianca Woods
Bianca Woods

Content Manager, L&D, ATD

Bianca Woods is a content manager at ATD, covering all things learning and development. Her past roles include guiding community and content initiatives at Articulate, working on community and event programming at the Learning Guild, piloting e-learning and classroom projects as an instructional designer at BMO Financial Group, and teaching K-12 art. Bianca is passionate about how visual design and multimedia can help people learn, loves test-driving new technology, and collects photos of bizarre warning signs.