Join us for an engaging, cozy conversation with Bianca Baumann and Mike Taylor, the dynamic duo behind the groundbreaking book Think Like a Marketer, Train Like an L&D Pro. In this intimate fireside chat, Bianca and Mike will share practical insights about how learning professionals can leverage powerful marketing techniques to create more engaging, effective, and memorable learning experiences.
You’ll discover how to capture learners’ attention, create emotionally resonant content, and drive real behavior change using proven marketing strategies—all without spending a dime on fancy new tools. This conversation is all about shifting your mindset, not your budget. The authors will share simple, accessible techniques anyone can implement immediately, regardless of team size or resources.
Whether you’re an instructional designer, trainer, learning leader, or someone passionate about creating effective learning experiences, this conversation will transform how you approach your craft. Expect a lively discussion filled with practical wisdom, a few laughs, and maybe even some friendly disagreements between these two learning innovators. Grab your favorite beverage and settle in for a conversation that blends strategic marketing insights with practical L&D know-how, delivered with the casual warmth of old friends sharing their best professional secrets.
Primary Capability: Instructional Design
Participation in this event, either live or recorded, can be reported for one (1) professional development point toward initial certification or recertification requirements for the APTD or CPTD credential.
Bianca Baumann is a seasoned L&D strategist with more than 15 years of experience. She is passionate about consulting on effective new solutions to serve learners’ needs. She’s developed processes, methodologies, and frameworks to help organizations meet their growth targets with the help of innovative L&D approaches. Bianca has helped dozens of organizations with their workforce transformations, as well as onboarding and reskilling programs. She has also spearheaded multiple projects in the marketing, automotive, financial, and events industries, creating award-winning programs along the way. Bianca speaks at international conferences and is a facilitator at the Ontario Institute for Studies in Education.
With more than two decades of experience as a learning consultant, Mike Taylor has been a driving force behind transformative instructional design and organizational performance. Known for his captivating speaking style and influential newsletter, Mike is dedicated to making learning more engaging, accessible, and effective.
As a faculty member in Franklin University's Graduate Instructional Design and Technology program, Mike bridges the gap between academic theory and real-world practice, equipping future learning professionals with the skills to excel in today's dynamic landscape. Mike's innovative approach and infectious passion are redefining the way we think about learning.
Bianca Woods is a Content Manager at ATD, covering all things learning and development. Her past roles include guiding community and content initiatives at Articulate, working on community and event programming at the Learning Guild, piloting e-learning and classroom projects as an instructional designer at BMO Financial Group, and teaching K-12 art. Bianca is passionate about how visual design and multimedia can help people learn, loves test-driving new technology, and collects photos of bizarre warning signs.
