Maximizing the Effectiveness of Sales Training

Thursday, May 9, 2013 12:00pm - 1:00pm EDT  
Host: Association for Talent Development
By: Norman Behar, Managing Director and CEO, Sales Readiness Group and David Jacoby, Managing Director, Sales Readiness Group

Five Factors for Developing Sustainable Selling Skills

Companies spend about $20 billion a year on various forms of sales training. Yet many sales leaders report low ROIs from sales training initiatives. Join ASTD for this webcast and learn how to maximize the effectiveness of your sales training initiative.

Norman Behar and David Jacoby discuss five essential factors that can help you achieve sustainable success from your investment in sales training programs.

Learning Takeaways for attendees:

  • Motivate your team for training success
  • Leverage the benefits of virtual sales training
  • Reinforce training to make new skills lasting habits


Webinar Recording

Webinar Resources

If you cannot view the YouTube video above, click here to view the Webcast recording directly on Webex.


Norman Behar
Norman Behar

Managing Director and CEO, Sales Readiness Group

Norman Behar is a proven sales leader with over 20 years of CEO, COO, and senior sales management experience. Prior to co-founding Sales Readiness Group, Norman served as a Managing Partner at Linear Partners, a boutique sales consulting firm focused on providing sales effectiveness solutions to venture-backed and emerging growth companies. In the past, Norman also served as President and CEO of Catapult, Inc., a leading provider of personal computer training services, where he oversaw the company's operations and managed its growth and expansion into more than 20 major markets across the United States. Under Norman's leadership, revenues increased significantly and the company was sold to IBM. Earlier in his career, Norman was Senior Vice President of Corporate and Government Sales with Egghead Software. As founder of this business unit of Egghead Software, Norman built and managed a national direct sales organization responsible for over $300 million in annual revenues. Norman received his B.A. from the University of Washington, where he graduated Summa Cum Laude.

David Jacoby
David Jacoby

Managing Director, Sales Readiness Group

David Jacoby has extensive experience developing and implementing innovative sales training and sales leadership development solutions for clients. David is a thought leader in instructional design and the use of innovative technologies to deliver industry-leading online sales training programs. Prior to co-founding Sales Readiness Group, David was a Managing Partner at Linear Partners where he worked with clients to improve sales effectiveness and develop their sales organizations. In the past, David has served as Vice President of Business Affairs of Xylo, Inc., the HR industry's leading provider of web-based employee discount programs to Fortune 500 companies, where he was responsible for the company's business development, sales operations, legal affairs, and financing activities. Before joining Xlyo, David was a corporate attorney with Skadden, Arps, Slate, and Meagher & Flom LLP, where he practiced in the firm's mergers and acquisitions group. David received his J.D. from the Columbia University School of Law, where he was a Harlan Fiske Stone Scholar, and received his B.A. from the University of Washington, where he graduated Summa Cum Laude.


  • Sales Readiness Group