The Right Content, The Right Place, The Right Time

Thursday, September 26, 2013 10:00am - 11:00am EDT  
Host: Association for Talent Development
By: Barb Pellow, Group Director, InfoTrends and Mark Ferrara, Sr. Director, Copy & Print Depot, Office Depot

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As training organizations grow in size, it can be challenging to maintain content and ensure that the right materials get to the right place at the right time. Given the speed of change in today’s markets across all industry segments, printing only what’s required is key to minimizing obsolete inventory.

Training organizations need the business processes and tools to maintain brand integrity, provide version control, and enforce an appropriate approval processes. Systems also need to be structured to affordably deliver not just the documentation, but the supporting classroom supplies for instructors.

During this webinar, you will hear from firms that have taken on the challenge of implementing more effective management for training materials. They will share techniques that they have deployed to:

  • effectively manage version control
  • eliminate inventory
  • reduce overall costs.


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Barb Pellow
Barb Pellow

Group Director, InfoTrends

A digital printing and publishing pioneer and marketing expert, Barbara Pellow helps companies develop multimedia strategies that ride the information wave, whether it's developing a strategy to launch a new product, building a strategic marketing plan, or educating your sales force on how to deliver an effective value proposition. She brings the knowledge and skills to help companies expand and grow business opportunity.

Pellow has had a number of high-profile marketing and sales positions. She served as the Chief Marketing Officer of Kodak's Graphic Communications Group, where she was responsible for all marketing activities for the division, including business strategy, marketing communications, public relations, marketing intelligence, and advertising strategy. Prior to joining Kodak, Pellow was the Gannett chair in integrated publishing sciences in Rochester Institute of Technology's (RIT) School of Printing Management and Sciences (SPMS). As chair, Barb focused on the relationship between traditional paper-based media and emerging electronic new media. Previously, she served as Corporate Vice President of Marketing for IKON Office Solutions; Corporate Vice President of Marketing for Indigo; Vice President and General Manager for the Xerox Document Production Systems Group; and Director of the On Demand Printing and Publishing Service at CAP Ventures, an internationally known firm specializing in the digital document and print on demand industry.

She is a frequent speaker at industry events and a recognized author. She is on the Board of Directors of Ft. Lauderdale-based Spherion.

Mark Ferrara
Mark Ferrara

Sr. Director, Copy & Print Depot, Office Depot

An innovator in both the digital printing and retail space, Mark Ferrara leads the operations area for Copy & Print Depot, part of Office Depot. Mark and team developed and manage a national network of printing centers, including 1,100 retail office Depot stores, 8 regional print centers, and significant production through strategic partners. Copy & Print Depot’s largest customers order printing through innovative online portals, that manage versioning and brand guidelines, while reducing print spend and distribution costs.

Mark started his career with Kinko’s in a management capacity. He joined Office Depot nine years ago, and has held senior merchant positions and business development roles. He now leads operations support and helps develop new products and production capabilities.


  • Office Depot