Needs Assessment for Organizational Success

Thursday, April 25, 2013 12:00pm - 1:00pm EDT  
Host: Association for Talent Development
By: Roger Kaufman and Ingrid Guerra-López

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Needs assessment gurus Roger Kaufman and Ingrid Guerra-Lopez present the 4 tiers of needs assessment, as detailed in their latest book Needs Assessment for Organizational Success (ASTD Press, 2013).

As the authors state, "Analysis is important and useful only if you have evidence that what you are dealing with is the actual problem. Otherwise, you might think you are dealing with the actual problem, when in fact you are merely dealing with a symptom. The consequence is moving ahead, only to find that you implemented useless and expensive cures."

Learn what is meant by Mega, Macro, Micro, and Quasi needs assessments, and discover how to put an ounce of good assessment to work for your organization.


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Roger Kaufman
Roger Kaufman

Roger Kaufman, PhD, is professor emeritus, Florida State University and distinguished research professor at the Sonora Institute of Technology (Mexico). Kaufman is the recipient of a U.S. Homeland Security/U.S. Coast Guard medal for Meritorious Public Service. He has also been awarded the International Society for Performance Improvement's (ISPI) top two honors: Honorary Member for Life and the Thomas F. Gilbert Award. He is a past ISPI president and a founding member, and is the recipient of ASTD's Distinguished Contribution to Workplace Learning and Performance recognition. Kaufman has published 40 books and more than 275 articles; his latest book is The Manager's Pocket Guide to Mega Thinking and Planning.

Ingrid Guerra-López
Ingrid Guerra-López

Ingrid Guerra-Lopez, PhD, is an associate professor and director of the Institute for Learning and Performance Improvement at Wayne State University and currently serves on the board of directors of the International Society for Performance Improvement (ISPI). Guerra-Lopez's research, teaching, and consulting focus on improving human and organizational performance through needs assessment and evaluation, with particular focus on performance monitoring and evaluation systems. She has published six books and more than 40 articles. Her book, Performance Evaluation: Proven Approaches for Improving Program and Organizational Performance, is one of the most widely used evaluation books in instructional systems and performance improvement graduate programs at universities.