BEST Webcast Series: Jiffy Lube University - A Success Story

Thursday, June 20, 2013 12:00pm - 1:00pm EDT  
Host: Association for Talent Development
By: Kenneth Barber, Manager of Learning & Development , Shell Oil Company

This Webinar has ended, but you can view its content in the archive below.
Please sign in, or enter the following to view the content archive:

Have you ever considered creating a learning brand for your training program?
Ever wondered how to make your learning brand significant within your organization?
Ever considered the benefit of external validation to the success of your learning brand?

Join Ken Barber, Manager of Learning & Development for Jiffy Lube International on June 20th and learn the Three Steps to building a learning brand, and why it matters. Ken will explain the life cycle of a brand, and provide insight on how external award competition can sharpen your skills, encourage your team, and win support from your business and customers. The session will be non-technical, conversational, and filled with simple, practical ideas you can implement in your program. Ken is a popular speaker at ASTD and other industry conferences and Jiffy Lube University is one of the most highly decorated training programs in America.


Please register above to view this Webinar.


Kenneth Barber
Kenneth Barber

Manager of Learning & Development, Shell Oil Company

Kenneth Barber is the Manager of Learning & Development for Shell Oil Company with responsibility for Jiffy Lube International’s 2000 stores and 18,000 employees. Under his leadership, Jiffy Lube University was created in 2008 as a learning brand. Today JLU has over 100 WBT courses and 9 ILT courses which constitute the 10 Certifications for store level employees and managers. With a Learning Team of only 8, JLU has recorded over 1 million hours of learning for three consecutive years. JLU has been featured in several trade publications and has won 20 national and international awards in 10 different competitions over the past three years. Awards include a First Place finish in the American Society of Training and Development BEST Award in 2011 along with awards from Automotive Training Managers Council, Training Top 125, CorpU Xchange, E-Learning 100, Learning Elite, Bersin Awards, Brandon Hall Awards, Bob Pike Award, and the International E-Learning Award. Ken is a popular speaker at Training Industry conferences and conventions. His simple, participant centered, application oriented presentations have consistently received high marks from participants.


  • Grand Canyon University