Building Talent: Applying the ASTD Competency Model in Your Organization

Wednesday, September 25, 2013 12:00pm - 1:00pm EDT  
Host: Association for Talent Development
By: William J. Rothwell, President, Rothwell & Associates and ---anonymized--- ---anonymized---, ---anonymized---, ---anonymized---

Learn how you can leverage the ASTD Competency Model to achieve high performance that’s aligned with your organization’s strategy. Defining the knowledge, skills, and behaviors required for success, competency models provide a shared definition of "what good looks like" and serve as a strategic framework for talent management. We will explore competency models from the organizational perspective. Using the ASTD Competency Model for the T&D function as an example, learn about specific ways you can apply models in your organization and how to determine where additional professional development dollars should be directed. Proven approaches, job aids, and other resources will help you to enhance your contributions to your organization!

Webcast outcomes:

  • Learn about the purpose of a competency model and how it promotes strategic alignment.
  • Explore some key takeaways for the successful deployment of competency models.
  • Obtain practical tools and the basic know-how to begin applying competency models, including the ASTD Model, to your own organization for professional development purposes.


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William J. Rothwell
William J. Rothwell

President, Rothwell & Associates

William J. Rothwell is president of Rothwell & Associates, Inc. (see www.rothwellandassociates.com) and professor of workforce education and development on the University Park campus of The Pennsylvania State University. He has been actively involved in many recent ASTD competency studies with 20 years of full-time experience as a learning practitioner before he became a university professor. A frequent seminar and keynote speaker at many conferences around the world, he has authored, co-authored, edited, or co-edited 83 books and 200 articles in the training and development and related fields such as human resources, organization development, succession planning, and talent management.

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Jennifer Naughton is the senior director of competencies & credentialing at ASTD. She led ASTD's most recent competency model effort and also launched ASTD Certification Institute's Certified Professional in Learning and Performance (CPLP) certification program. She is a people systems architect with more than 20 years of experience in consulting, competency model development, and personnel selection and assessment research. She is passionate about finding innovative and progressive solutions to address human resource challenges in organizations. Jennifer has a master's in human resource development from George Washington University and is a recognized Senior Professional in Human Resources (SPHR).

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