Managers: 5 Reasons Why You Can't Ignore Gamification

Thursday, December 5, 2013 11:00am - 12:00pm EST  
Host: Association for Talent Development
By: Whitney Cook and Allan Steinmetz

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Gamification is more than newfangled training. It is touted as the next form of work-based social media where people interact and socialize around a common bond of knowledge, competitive strategy, and fun. Elements of game play engage employees with just about any topic: improving operations, cutting logistics costs, challenging employees to understand how their roles contribute to enterprise success.

Many of the world's largest brands are deploying gamification, including: Coke, AOL, Nissan, Nike, and Viacom, and as more studies become available, the advantages to gaming in the workplace will become widespread.

Learning leaders who have made the jump are motivated by different things. But one primary lever promoting gamification is that employee satisfaction, which is closely related to employee retention, can no longer be achieved through financial compensation alone. The challenge now is in understanding why gamification is so effective and how to introduce it seamlessly into an organization.


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Whitney Cook
Whitney Cook

Beginning her third year with Inward Strategic Consulting, Whitney has managed the Walmart account for Inward by focusing on client relationships and precise execution. Her responsibilities include strategy creation and implementation, third-party vendor management, and day-to-day client relations. Whitney joined the Inward team with more than seven years of agency experience serving some of the world’s largest brands.

After completing her graduate degree in psychology from the University of Arkansas, she decided to use her behavioral experience to pursue a career in advertising and marketing. Relocating to Chicago, she cut her teeth in the industry early, working in high-end video production and account management. Since then, she has moved into the big-box retail space, working specifically on employee engagement strategies and internal brand design.

Her experience encompasses several delivery channels, including full-scale print, video, and interactive digital programs. She has received praise most recently for her work in the gamification space and has been published in Forbes, The Journal of the American Management Association, MarketingProfs, Incentive magazine, and Chief Learning Officer (CLO) magazine.

Allan Steinmetz
Allan Steinmetz

Allan has built an internal/external branding, change management communications, team alignment and market research consulting firm like no other with offices in Boston, Bentonville, Minneapolis, Chicago, San Francisco, and Orlando. He has more than 30 years of experience in marketing strategy, branding, change management, advertising, and communications. During that time he has worked for Ford Motor Company, the US Postal Service, Ericsson, Pitney Bowes, Campbell's Soup, Zurich Financial Insurance and Walmart in addition to several high-tech companies, start-ups and professional services firms.