Value of Learning: Gauging the Business Impact of Organizational Learning Programs

Thursday, February 13, 2014 1:00pm - 2:00pm EST  
Host: Association for Talent Development
By: Kevin Oakes, CEO, Institute for Corporate Productivity and Rob Lauber, CLO, Yum! Brands

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When making the connection between learning programs and bottom-line business results, organizational learning functions have a track record of limited success.  Recent research conducted by ASTD and the Institute for Corporate Productivity (i4cp) found that while most feel their learning goals are highly aligned with organizational business goals, very few say that specific business outcomes are included as drivers in the development of their organization’s learning strategy.  Additionally, investments in learning measurement remain quite low, and very few organizations have staff dedicated to evaluating the connection between learning and business impact.

Join Kevin Oakes, CEO of i4cp, and Rob Lauber, CLO of YUM! Brands, as they explore what metrics learning professionals are tracking today, as well as what metrics these professionals should be tracking for business impact in the future.  


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Kevin Oakes
Kevin Oakes

CEO, Institute for Corporate Productivity

As CEO of i4cp, Kevin provides strategic direction and vision, and is responsible for the overall operations of the organization. Kevin has been a pioneer in the human capital field for the last 15 years, and is a frequent author and international keynote speaker on topics such as talent management, leadership, innovation, metrics and strategic learning in organizations.

Prior to founding i4cp, Kevin created SumTotal Systems, (NASDAQ: SUMT), the world's largest learning management system company and the industry's leading provider of talent development solutions, when he merged Click2learn (NASDAQ: CLKS) with Docent (NASDAQ: DCNT) in 2003. The merger won Frost & Sullivan's Competitive Strategy Award in 2004.

Prior to the formation of SumTotal, Kevin was the Chairman & CEO of Click2learn, which was founded in 1985 by Paul Allen, co-founder of Microsoft. Earlier in his career, Kevin was president and founder of Oakes Interactive, an award-winning, technology-based training company in Needham, Massachusetts. Kevin also founded TopShelf Multimedia, a distributor of off-the-shelf e-Learning titles, and Acorn Consulting, a strategic consulting organization. All three companies merged with Click2learn (then called Asymetrix) in 1997, which Kevin helped take public a year later.

Kevin was also the 2006 Chair of the national American Society of Training & Development (ASTD) board, and served five years as an ASTD board member. Kevin was also the 2008 ASTD Board Selection Committee Chair. ASTD is the largest association in the world dedicated to workplace learning and performance, and its global membership reaches over 70,000 members. Kevin is also an advisory board member of Intrepid, a Seattle-based provider of outsourced workplace productivity solutions, and he serves on the board of Longworth Ventures, a Boston-area venture capital firm.

Rob Lauber
Rob Lauber

CLO, Yum! Brands

Rob is the Vice President of Yum! University at YUM! Brands, Inc. In this role, he has the responsibility for leading the direction and strategy for Yum! University and its programs as well as providing learning leadership and strategy across the Yum! system and its brands.
While at Cingular, his team was recognized as a Top 100 Training organization by Training Magazine over three consecutive years. Rob was also recognized in 2005 by CLO Magazine as a Learning in Practice Gold Award winner for Achieving Impact & Leading Business Change - for work on the AT&T Wireless acquisition in 2004.

Rob holds a B.A. in Communications from the University of Scranton as well as an M.S. in Human Resources Development from Rochester Institute of Technology.

Rob was the 2010 Chair of the ASTD National Board of Directors, and recently finished a term on the ASTD National Public Policy Council. Rob also sits on the boards of Leadership Kentucky, Inc., a statewide leadership development program, and Kentuckiana Works, a 16 county workforce board.