Training is always a challenge for sales teams. Pressure is high to be productive right out of the gate, but without proper onboarding, sales professionals cannot reach their potential. Ongoing training can be difficult, as sales professionals are often remote or spend large amounts of time on the road or on the phone. Rethinking learning technology with an eye on sales enablement can help organizations develop agile, effective sales teams.
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Ed Armentor is a professional development specialist and lead corporate trainer at Instructure. He works closely with their Bridge Learning Division, where he manages the training, learning, development, performance, and engagement of their corporate teams and key players. A creative solver of people problems, Ed brings innovative ideas leveraging learning and development technology to impact how we learn. His research interests include message crafting and delivery, organizational development, employee engagement, and interpersonal communication.