Heather began her training career at a U.S. national retail chain while getting a degree in architecture from University of Texas. The chain’s philosophy was that everyone should be a trainer of colleagues and customers to increase sales through product knowledge and better customer service. After several years, she found herself working at the corporate headquarters managing the wholesale department. Training remained a large part of Heather’s responsibilities; however, now she was responsible for training other retailers how to sell, install, and design storage solutions with store products. After a successful run at this, she became the U.S. director of education for a technology company where she developed, delivered, and supported all levels of knowledge and skills for a staff of more than 700. The training programs consisted of proprietary software solutions, Salesforce.com, leadership development, and customer service competencies. Recently, Heather moved to a consultancy firm specializing in administration and training for Salesforce.com. Heather is an ATD Master Trainer and Master Human Performance Improvement Consultant. She also holds many other certifications, including a T3 in SPIN Selling and Coaching Techniques, Talent Development Reporting Principles, Change Management, and Salesforce.com Administrator.