Gary Magenta is passionate about helping leaders and organizations transform their business, changing how they engage their people and deliver exceptional results. Gary is the chief change architect of Root, a consulting company that helps organizations execute their strategy through people. During his 16 years at Root, Gary has partnered with CEOs and executive teams at Fortune 500 and Global 2000 organizations throughout North America and Europe to bring a holistic view of their businesses, their people, and the customers they serve. Whatever the challenge, Gary brings more than 30 years of business experience to every project, supported by a realistic outlook, a durable “street sense” for creating results, and a sense of humor that puts things into perspective. Gary is the author of 720 Haircuts: Creating Customer Loyalty That Lasts a Lifetime and The Un-Bossy Boss. He is a frequent speaker at client events, industry conferences, and business strategy and human resources seminars. He has been recognized with a Stevie American Business Award for Executive of the Year.