Webvent

Stop Wasting Money on Sales Training: The Secrets to Creating a High-Performance Sales Team

Wednesday, March 4, 2015 2:00pm - 3:00pm EST  
Host: Association for Talent Development
By: Mike Kunkle and Lisa Clark, Vice President—Marketing and Business Development, Qstream

You’ve likely heard the lament, “Our sales training isn’t working.” If done well, sales training can be effective. But the act of training alone, without the context of continuing sales support or manager engagement, won’t change the game, leaving you to wonder what your investments are really buying you.

Best-in-class organizations are taking a more holistic approach to improving sales performance that goes beyond event-based training to include knowledge reinforcement, skills transfer, coaching to mastery, and behavior change. 

In this exclusive webinar for ATD members, our experts will discuss:

  • the most common reasons sales training fails
  • the importance of knowledge transfer and the role of managers in motivating long-term change
  • the metrics that matter when it comes to improving sales performance
  • real-world success stories from leading global brands.


 

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Presenters

Mike Kunkle
Mike Kunkle

Mike Kunkle is a training and organization effectiveness leader with special expertise in salesforce transformation. After initially being on the front line in sales and sales management, he’s spent the past 21 years as a corporate manager or consultant, leading departments and projects with one purpose—improving sales results. Mike freely shares his sales transformation methodology at conferences and online, and can be reached through his blog at www.mikekunkle.com/author/admin, LinkedIn at www.linkedin.com/in/mikekunkle, and Twitter at @Mike_Kunkle.


Lisa Clark
Lisa Clark

Vice President—Marketing and Business Development, Qstream

Lisa’s focus is on establishing Qstream’s acclaimed platform in fast-growth market sectors worldwide. She has 20 years of experience building high-value software companies, brands, and market share. Prior to Qstream, she led marketing for several successful early-stage startups, including Avid Technology and Centra Software, and was responsible for successful repositioning, product launches, and pipeline growth at Bottomline Technologies and the FeedRoom. She holds a journalism degree from American University in Washington, D.C., and a master’s degree in business communication from Simmons College in Boston.


Sponsors

  • Qstream

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