Maximizing the Effectiveness of Sales Training

Tuesday, November 3, 2015 2:00pm - 3:00pm EST  
Host: Association for Talent Development
By: Norman Behar, Managing Director and CEO, Sales Readiness Group and Ray Makela, Managing Director, Sales Readiness Group

Companies spend about $20 billion a year on various forms of sales training. Yet many sales leaders report low return on investment from their sales training initiatives. So how can you ensure that your investment in sales training is producing great results?

Join us for this complimentary webcast as Norman Behar and Ray Makela of Sales Readiness Group discuss five essential factors that can help you achieve sustainable success from your investment in sales training programs.

You will learn to:

  • Motivate your team for training success.
  • Reinforce training to make new skills lasting habits.
  • Hold reps accountable for applying new skills.


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Norman Behar
Norman Behar

Managing Director and CEO, Sales Readiness Group

Norman Behar is the CEO of the Sales Readiness Group. He has more than 25 years of senior sales management experience and is recognized as a thought leader in the sales training industry. Norman has worked with clients in a wide range of industries, including financial services, healthcare, technology, manufacturing, and distribution. He writes frequently about selling skills, sales management, sales coaching, and sales training, and his blog posts and whitepapers are often featured in leading sales enablement publications. Follow Norman on Twitter @NormanBehar.

Ray Makela
Ray Makela

Managing Director, Sales Readiness Group

Ray Makela is a managing director at the Sales Readiness Group. He oversees all client engagements for the company and serves as a senior facilitator for sales management, coaching, negotiation, and sales training workshops. Ray has more than 20 years of management, consulting, and sales experience and writes frequently on best practices for coaching and developing sales teams. You can follow Ray on Twitter @RayAMakela.


  • Sales Readiness Group

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