Webvent

The Science of Sales Enablement

Tuesday, October 21, 2014 2:00pm - 3:00pm EDT  
Host: Association for Talent Development
By: Chanin Ballance, CEO, MobilePaks and Tim Riesterer, Chief Strategy and Marketing Officer , Corporate Visions

Crafting effective sales enablement content is an art, but its underpinnings lie solidly in science. This presentation not only shows what works when it comes to training your reps on how to engage prospects more effectively, but also explains why. Peek into the inner workings of the brain and discover:

  • how research on decision making can help you craft a compelling story that engages prospects and communicates your company’s true value
  • the science underlying the enablement process, and how you can develop and deliver content that syncs with the way your salespeople learn and process information
  • how technologies, such as guided selling, greatly boost training effectiveness with just-in-time recommendations of relevant training bursts, job aids, and marketing collateral.

This webinar will give you the information you need to help your team have more effective selling conversations and close more deals.

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Presenters

Chanin  Ballance
Chanin Ballance

CEO, MobilePaks

Chanin brings years of experience in technology, business management, and marketing to her role as CEO at MobilePaks. Under Chanin’s guidance, MobilePaks breaks from the past and takes a disruptive approach that fundamentally changes how people access and share knowledge in business today. Prior to MobilePaks, she co-founded VIA, a leading translation, localization, and e-learning company. She is an active member of YPO and WBENC, and frequently speaks about learning, mobile engagement, sales enablement solutions, and more. She has also been published in several prominent industry publications including: TD Magazine, Channel Partners, Chief Learning Officer, Inc. Magazine, Marketing Profs and Sales & Marketing Management Magazine.


Tim  Riesterer
Tim Riesterer

Chief Strategy and Marketing Officer, Corporate Visions

Tim Riesterer has dedicated his career to improving the conversations that salespeople have with prospects and customers. He is the co-author of two books on the subject—Customer Message Management and Conversations That Win the Complex Sale—and has consulted and trained some of the top companies in the world. As chief strategy and marketing officer for Corporate Visions, he sets the direction and develops products for this leading marketing, sales messaging, tools, and training company.


Sponsors

  • MobilePaks

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