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Data Driven: How Performance Analytics Delivers Extraordinary Sales Results

Tuesday, September 8, 2015 12:00pm - 1:00pm EDT  
Host: Association for Talent Development
By: Jenny Dearborn, Chief Learning Officer and Senior Vice President, SAP

Data are the future for every functional area of your organization, but in sales they’re more vital than ever before. The story of data is the story of business change, and if you are not up to speed, you’re about to be left behind.

In this webcast, Jenny Dearborn, chief learning officer at SAP, will walk you through the key areas of data, including:

  • big data—what it is, and how you can find and recognize it in the context of your company
  • the four levels of analytics
  • applying your company’s big data to the four levels of analytics to uncover huge opportunities for breakthrough sales performance improvement.

By the end of this webcast, you will know why the story of data is a wake-up call for all of us in sales and sales enablement, and precisely how you can pay attention to it from now on.
 

Presenter

Jenny  Dearborn
Jenny Dearborn

Chief Learning Officer and Senior Vice President, SAP

Jenny Dearborn is the chief learning officer and senior vice president at SAP, the world’s largest business software company. Jenny leads an internationally acclaimed and award-winning team that was recognized as the number one performing corporate learning department in the world by Elearning! magazine. As global chief learning officer for the 67,000 employees at SAP, Jenny designs, aligns, and drives SAP’s overall learning activities to enable measurable business impact.

Before SAP, Jenny was chief learning officer at SuccessFactors for two years, where she won numerous industry awards for the measurable business impact of her sales enablement initiatives. Jenny was at Sun Microsystems for six years, where she was the global chief learning architect across all corporate content and the chief learning officer for the Americas—a position that led employee learning, partner enablement, and the customer education business for the region and carried a $100 million P&L. Jenny was at Hewlett-Packard for eight years, where she started as an instructional designer and progressed to executive positions as the learning and development leader for global sales, enterprise marketing, global technology services, and global corporate learning strategy.