The AI-driven Digital Role Play Methodology Stripped Bare!

Monday, March 11, 2019 1:00pm - 2:00pm EDT

Host: Association for Talent Development
By: Matteo Malatesta, Head of Business Design, Lifelike and Andrea Laus, CEO, LifeLike

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As an L&D professional, you’re familiar with many models of learning, but there’s one area, soft skills improvement, where role-play practice remains one of the most effective strategies. But how do you scale role play? AI—artificial intelligence—may be the answer.

There are several ways you can use AI-driven digital role play to empower employees and leaders at scale for better performance. Remote practicing, smart objective setting, big-data benchmarking, and adaptive learning scheduling are some of the strategies that can help you go beyond the limitation of soft skills knowledge-led e-learning solutions, to start providing continuous empowering value to your learners.

In this webcast, you will learn about:

  • what digital role play is and how it can help corporate L&D professionals deliver effective and practical soft skills learning strategies
  • the main characteristics to look at when selecting a digital role play as a platform to deliver new and better digital learning services
  • what early-adopting L&D professionals report are the leading advantages behind this new learning strategy.


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Matteo Malatesta
Matteo Malatesta

Head of Business Design, Lifelike

Matteo is head of business design at Lifelike. He supports the product design teams, bringing the voice of stakeholders to the discussion thanks to his international experience in the learning and development industry and his human-centered approach.

Andrea  Laus
Andrea Laus

CEO, LifeLike

As an enthusiastic technology endorser, Andrea is a serial entrepreneur who has founded several companies specialized in interactive e-learning content development and distribution. He is a strong endorser of the “human factor,” which he believes to be the added-value key element of any business negotiating process. Andrea is the mind behind the revolutionary Lifelike Interaction approach, a cognitive model and set of algorithms able to create a new training method designed to train behavior—and therefore boost performance.

As CEO and founder of Lifelike SA, a Swiss high-tech company leader in the area of learning simulators focused on user performance improvement, Andrea now leads a disruptive revolution. He is among the few world pioneers to bring artificial intelligence and interactive video into the field of behavioral learning and training.

In 2017, Andrea co-authored a paper published in the Journal of Medical Education. That same year, Lifelike was awarded the Gold and Silver medals at the Reimagine Education Conference in Philadelphia, Pennsylvania.