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ATD Research Presents: 2019 State of Sales Training

Wednesday, March 20, 2019 2:00pm - 3:00pm EDT  
Host: Association for Talent Development
By: Megan Cole, Research Analyst, ATD; Donna McCurley, Director of Sales Enablement, Curvature; and Doug Bushee, Vice President, Sales Enablement, Xerox

Recognizing the importance of sales professionals to the overall success of an organization, this webcast takes a deep dive into the current state of sales training, drawing on data from ATD’s new research report, 2019 State of Sales Training. Specifically, this webcast focuses on the way sales training is delivered, how salespeople learn best, and the frequency of training for sales professionals. The webcast will also discuss how sales training hours are divided as well as several of the top barriers to delivering effective sales training, and present recommendations for overcoming barriers and creating more effective sales training programs.

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Presenters

Megan Cole
Megan Cole

Research Analyst, ATD

Megan Cole is a research analyst at the Association for Talent Development (ATD). Her primary responsibilities include creating and programming surveys, cleaning and analyzing data, and writing research reports for publication. Prior to working at ATD, she worked as a market research analyst for a marketing company that specialized in association marketing. Megan received bachelor’s and master’s degrees from the University of Central Florida. She earned a doctorate in communication from Arizona State University.
 


Donna McCurley
Donna McCurley

Director of Sales Enablement, Curvature

Donna McCurley is the director of sales enablement at Curvature. Her areas of expertise are social selling and lead generation.


Doug Bushee
Doug Bushee

Vice President, Sales Enablement, Xerox

Doug Bushée is the vice president of sales enablement at Xerox Corporation. Doug has over 25 years experience in leading programs and people that improve the capabilities of global organizations. He’s recognized for his ability to conceive, develop and lead innovative strategies and programs for optimal organizational performance and change.


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