Periodicals such as the Harvard Business Review and Fast Company recently have featured cover story articles on the importance of effective storytelling in business. In this webcast, you will learn to apply five methods for using leadership and life stories, anecdotes, and quotes. The presenters will teach the importance of unique leadership perspectives using stories of their mothers as a foundation. This webcast is based on the ATD Press book, Leadership Lessons for Any Occasion: Stories of Our Mothers (December 2018).
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Ed Betof, EdD, is a leader, teacher, coach, mentor, and author. As president of Betof Associates, he does C-level executive and leadership team coaching. He also serves as executive coach for the Center for Creative Leadership and teaches for the Institute for Management Studies. In 2007, Ed retired as worldwide vice president of talent management and CLO at Becton, Dickinson and Company. In addition, he served for eight years as the program director for the Conference Board’s Talent and Organization Development Executive Council, and was a founding senior fellow and an academic director for the doctoral program designed to prepare chief learning officers at the University of Pennsylvania. Ed is the author or co-author of five books, including Leaders as Teachers: Unlock the Teaching Potential of Your Company’s Best and Brightest, Leaders as Teachers Action Guide, and Just Promoted!: A Twelve-Month Roadmap for Success in Your New Leadership Role. He is a frequent speaker on leadership and career topics and a former ATD Board member.
Nila Betof is chief operating officer of The Leader's Edge/Leaders By Design and has extensive experience coaching executives in the C-Suite through emerging-level talent. She has substantial experience in career development consulting, assessment, leadership development, executive coaching, and organizational change. She is certified in a variety of assessment tools and behavioral interviewing techniques. She is the recipient of the 2011 SmartCOO Award from SmartCEO magazine. The Betofs are co-authors of Just Promoted!: A Twelve-Month Roadmap for Success in Your New Leadership Role.
