5 Ways to Formalize Informal Learning Within Your Sales Organization

Wednesday, September 11, 2019 2:00pm - 3:00pm EDT

Host: Association for Talent Development
By: Jake Miller, Senior Product Marketing Manager, Allego and Henry Bruckstein, Founder, Campaign Stars

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Ninety percent of professional learning is informal, yet companies are ignoring how employees intuitively learn. Training initiatives must embrace informal learning to facilitate continuous learning and easily share best practices through video and mobile accessibility.

In this session, we’ll explore five key ways to formalize informal learning and share insights into:

  • why formal learning on its own fails for sales teams
  • whether formal learning is necessary
  • how to approach informal learning with a modern sales learning perspective.


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Jake Miller
Jake Miller

Senior Product Marketing Manager, Allego

Jake Miller joined Allego after commercial launch to help establish product marketing and lead ongoing strategic use case development and commercialization efforts. Jake is passionate about sales performance and incorporates his experience as a salesperson in the commission-only high-ticket retail world into his approach for product marketing at Allego. Allego provides a sales learning and readiness platform that elevates sales team performance by harnessing the power of mobile video knowledge sharing to drive better customer conversations and empower reps with the training, practice, coaching, and collaboration they need to win more deals.

Henry Bruckstein
Henry Bruckstein

Founder, Campaign Stars

Henry Bruckstein is passionate about transformative customer growth. As the founder of Campaign Stars, he and his team are helping sales and marketing professionals from the world's most successful companies gain insights into their buyers and drive powerful industry primary research via survey-based intelligence. Previously, he co-founded CloudSquads (acquired by NSE: PERSISTENT), which helped Fortune 100 brands drive peer-to-peer sales and support by activating the power of their customer base. Bruckstein has held executive roles in sales, marketing, services, and alliances at Salesforce.com, Microsoft, and Lithium Technologies. He also tried his hand at consumer fashion, launching Hubbybadger.com, which was inspired by the Honey Badger video series.This endeavor was short lived.