A Step-by-Step Guide to Transferring Learning Into Performance

Friday, October 18, 2019 11:00am - 12:00pm EDT

Host: Association for Talent Development
By: Ian Townley, Director, Next Practices Ltd and Jason Durkee, President, Idea Development

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Workplace learning is rapidly changing to a 21st-century-style learning program delivery approach. Employees are seeking opportunities to grow their personal skill set, and companies are noticing the value of switching from a behavior change model to a task optimization model. Learning transfer achieves that change of style and realizes the goal of designing for application.

You will learn the basics of learning transfer, including evidence that it is a necessary part of design. You will discover the application of learning in the workplace and discover through the analysis of a case study that there are categories of learning transfer problems that lead to actionable solutions.


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Ian Townley
Ian Townley

Director, Next Practices Ltd

Ian Townley partners with senior HR and division managers to find ways to make learning as effective and efficient as possible, creating strategies to overcome costly learning application barriers. When these strategies are implemented, they can justify investment in learning and demonstrate how and why learning transfer can improve business results.

Ian believes that learning application problems are not the same nor equal. It’s surprising though, he says, how often learning strategies can slip into the common misconception that one type of learning transfer solution solves all problems. Instead, he works with learners to develop a bespoke design approach that focuses on their needs and overcomes learning barriers to deliver the promises and potential of learning for the learner, their team, and the organization.

To learn more about learning application and how to overcome the issues associated with it, visit PracticalTrainingTransfer.com.

Jason Durkee
Jason Durkee

President, Idea Development

Jason Durkee is president of workplace learning and performance consulting firm Idea Development, based in Tokyo, and a director of ATD Japan. Since the 1990s, he's designed and delivered cross-cultural awareness, innovation, and communication development programs to more than 40,000 participants in Asia. Idea Development is recognized as a leader in learning transfer, dynamic training design, and effective use of technology in Japan. He regularly speaks at T&D-related events in Asia and has published several books on business communication.