A Framework for Building a Successful Sales Force

Thursday, August 1, 2019 11:00am - 12:00pm EDT

Host: Association for Talent Development
By: Reza Sisakhti, Managing Director, Productivity Dynamics, Inc.

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Want to learn how to identify the key sales competencies that members of your sales team need to help your organization achieve its KPIs? This webcast will show you how to use a sales enablement framework for hiring and developing the sales force you need. Using the competencies captured in the ATD World-Class Sales Competency Model, competencies that were defined through a comprehensive study of the trends shaping the sales profession, and with input from sales leaders worldwide, this webcast will help you learn how to identify and customize a set of key competencies for your sales team.

The sales enablement framework introduced in this webcast, which is also used in the ATD Sales Enablement Certificate program, is based on best practices in sales talent enablement. You will be introduced to the components of this framework, which enable you to define business requirements, identify and assess key competencies needed by your sales force, and define a sales talent hiring and development strategy in the context of the broader sales enablement system. Finally, the framework will enable you to measure the effectiveness and business impact of your solutions to develop sales talent.

This webcast is ideal for individuals who are new to sales enablement and seasoned sales enablement professionals who are thinking about enhancing their organization’s existing practices.


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Reza Sisakhti
Reza Sisakhti

Managing Director, Productivity Dynamics, Inc.

Reza Sisakhti is managing director of Productivity Dynamics, a research and consulting firm dedicated to helping clients achieve significant business results through people. For more than two decades, he has been creating sales competency models and measuring the business impact of sales enablement programs for major corporations. Reza is the architect of ATD’s World-Class Sales Competency Model and the author of Success in Selling, published by ATD in 2016.